Portland Trail Blazers

Portland Trail Blazers

4 Bar Friday. I'm sure you've heard of it. 

From humble beginnings, the trend has become a social media phenomenon. 

Started by Trail Blazers star Damian Lillard, 4 Bar Friday welcomes aspiring rappers to hit social media and challenge each other with their best bars. 

The challenge has become so popular that the official 4 Bar Friday Instagram account has more than 62 thousand followers. 

But 4 Bar Friday started as more than just a fun rap battle, it started as a way for Lillard to prove to the world that he could rap. 

4 Bar Friday was my introduction as a rapper. I wanted to figure out how I can get my bars out there so people know I rap. That's how I created 4 Bar Friday. - Damian Lillard

He created it, then used it to get his name out there. Everyone knew Damian Lillard, but through 4 Bar Friday the world learned about Dame D.O.L.L.A, his rap name. 

From dropping rhymes on social media to selling albums and putting on concerts, Lillard has seen a lot of success in the rap game. 

Eventually, it started to take off, and that was when I kinda went to SoundCloud and stared doing little freestyle songs and stuff like that. Then I put out my albums and started doing shows. That led to the NBA taking notice... once that started happening, s***, I went from 4 Bar Friday to performing at All-Star... I'm a 4 Bar Friday product. - Damian Lillard.

 

Lillard's rap career has 4 Bar Friday to thank. As thousands of aspiring rappers take on the challenge, you never know when the next great lyricist will show up.