4 Bar Friday. I'm sure you've heard of it.
From humble beginnings, the trend has become a social media phenomenon.
Started by Trail Blazers star Damian Lillard, 4 Bar Friday welcomes aspiring rappers to hit social media and challenge each other with their best bars.
The challenge has become so popular that the official 4 Bar Friday Instagram account has more than 62 thousand followers.
View this post on Instagram
Congratulations to the new champion, @ChiefWakil on winning Week 3 of our #4BarFriday Cypher Series 🏆. Came out in the last round going right at the competition. This week was our best week yet! @sicariososa, @stevegunna_, @1lexdateacher, @whocarespublishing, @lilyfangz, @stevicooper, and @peytspencer ALL brought it 👏. Extremely close call down the wire. Made the #4BarFriday community proud! Shoutout to @HitMaka for the crazy beats 🔥. Thank you @DeMar_DeRozan, @Xzibit, @dribble2much, and all of our guests for helping judge. Next week, our 8 new MC’s will have to bring it. Wont want to miss it 👌.
But 4 Bar Friday started as more than just a fun rap battle, it started as a way for Lillard to prove to the world that he could rap.
4 Bar Friday was my introduction as a rapper. I wanted to figure out how I can get my bars out there so people know I rap. That's how I created 4 Bar Friday. - Damian Lillard
He created it, then used it to get his name out there. Everyone knew Damian Lillard, but through 4 Bar Friday the world learned about Dame D.O.L.L.A, his rap name.
From dropping rhymes on social media to selling albums and putting on concerts, Lillard has seen a lot of success in the rap game.
Eventually, it started to take off, and that was when I kinda went to SoundCloud and stared doing little freestyle songs and stuff like that. Then I put out my albums and started doing shows. That led to the NBA taking notice... once that started happening, s***, I went from 4 Bar Friday to performing at All-Star... I'm a 4 Bar Friday product. - Damian Lillard.
Lillard's rap career has 4 Bar Friday to thank. As thousands of aspiring rappers take on the challenge, you never know when the next great lyricist will show up.