Trail Blazers point guard Damian Lillard has had a busy few days since arriving in the Big Apple. In-between a win in Brooklyn Sunday afternoon and practice at Baruch College on Monday, Lillard has made appearances at a Foot Locker, a high school on Coney Island in which he, along with adidas, sponsored the refurbishing of a local high school's basketball teams and will also make a future appearance at a Harman audio store Monday night to celebrate his album release, The Letter O.
But that's not all.
Lillard began Monday with Sway in the Mornings on Serius/XM to announce the launch of his record label, Front Page Music.
Earlier this year, Lillard's representation indicated to TMZ Sports that they had been approached by "several major labels" in an effort to sign Dame D.O.L.L.A. Romeo Miller, formerly known as Lil' Romeo, had made a public offer Lillard a record deal with No Limit Forever, which is owned by Miller's father, rapper Master P. While Lillard's agent Aaron Goodwin said that Lillard did have interest in the possibility of joining a record label, creating his own is the next step in Lillard advancing his status and reach in the music indutry.
Lillard's The Letter O, which dropped in late October, has over 2 million collective streams on Spotify, so far.