The best part about Marshawn Lynch is he is authentically himself.
When he’s not telling NFL reporters about why he’s “just here so I won’t get fined,” or delivering his famous one-liner “I'm just 'bout that action, boss,” to explain his elusive demeanor, the Seahawks legendary running back is dropping advice to his young sahobs.
At least that was the case on Jan. 12, 2020, when the five-time Pro Bowler shared this insightful message filled with valuable advice for younger NFL players following the Seahawks 28-23 loss to the Green Bay Packers in the divisional round.
"Look, I’ll say like this though, right? This is a vulnerable time for a lot of these young dudes, you feel me? They don’t be taking care of they chicken right, you feel me?" Lynch said in the iconic presser. "So, if they was me, or if I had the opportunity to let these young sahobs know something, I say take care of y’all money, African, because that (expletive) don’t last forever. Now, I done been on the other side of a retirement, and it’s good. And you get over there and do what the (expletive) you want to. So, I’ll tell y’all right now while y’all in it — take care y’all bread. So, when y’all done, go ahead and take care yourself.
“So, while y’all at it right now, take care y’all bodies, take care y’all chicken, ya feel me, take care y’all mentals, cuz little we ain’t lasting that long. I heard a couple players that I played with that they no longer here no more, they no longer. So start taking care y’all mentals, y’all bodies and y’all chicken. And when y’all ready to walk away, you walk away and be able to do what you want to do.”
While Marshawn Lynch did not un-retire a third time and rejoin the Seattle Seahawks this season, he has been in fact taking care of his “chicken," and earning a lot of it.
Through his Beast Mode apparel line, the 34-year-old running back trademarked the phrase “TAKE CARE OF YO’ CHICKEN,” which is found on t-shirts, sweatshirts, pants, shorts, hats and more through his website. He also recently released a “BeastQuake” clothing line in celebration of the earth-shaking run 10 years ago.
And who can forget Beast Mode on our screens in the Season 3 of the sci-fi meets futuristic show “Westworld.” Lynch played “Giggles,” a quiet character who wears wraparound sunglasses and a LED t-shirt that describes his mood.
That’s not all. The former Super Bowl champion also starred in Frito-Lay’s 2020 NFL Kickoff campaign with a “’Twas the night before kickoff,” commercial. Sports Business Journal recently reported that “Twas the Night Before II” is set to debut sometime between the NFC and AFC Championship games and the Super Bowl on Feb.7.
There's no doubt 2020 was a busy year for Lynch, despite being away from the football field. But Lynch has continued to come up with creative ways to build his brand and take care of his bread. That's Beast Mode at its finest.