The reigning Walter Payton Man of the Year is back at it again.
Seahawks quarterback Russell Wilson and his wife Ciara have announced they have partnered with United Way to serve as co-chairs of an eight-week, digital initiative titled Live United.
The campaign will highlight the global work of United Way during the pandemic which includes
- Raising $1 billion to support communities globally, with an additional $18 million supporting 2.5 million people in Black communities in the U.S.
- Serving 33.2 million meals to those in need
- Providing 109,000 households assistance with rent or mortgage
- Providing 852,000 individuals with health supplies or services
“Ciara and I are proud to serve as co-chairs for this initiative because COVID-19 and the effects from it are far from over,” said Russell Wilson. “Rebuilding isn’t a matter of going back to where we were. It’s reimagining how we can be better and building towards that – UNITED.”
“We are proud to join with United Way for the Live United Initiative so that we can help every person have an equal opportunity to succeed. Strong communities need strong United Ways and strong children with a ‘why not you’ attitude,” added Ciara.
Given the pair has raised millions through the Why Not You Foundation, partnering with the world's largest privately-funded nonprofit seems like a no-brainer.
“The pandemic has reinforced the importance of finding equitable solutions to global problems and that solution is found in United Way’s mission: we galvanize the caring power of communities. But we do not do it alone. It is only with the help of leaders in every community, like Ciara and Russell Wilson, who now join us in our effort to Live United,” said Neeraj Mehta, Interim President and CEO of United Way Worldwide.
Keep your eyes out over the next eight weeks!