It took long enough for the NHL Seattle franchise to get “Kraken” on a name, but it’s finally here.
Long live the Seattle Kraken.
The NHL’s 32nd franchise announced its mythical creature nickname, logo, uniforms and more in a grand announcement on Thursday. We did a deep dive on the Seattle Kraken, uncovering everything you need to know about what’s lurking in those deep, dark Puget Sound waters.
Let’s get started --
In a livestreamed press conference on Thursday morning at 9:00 a.m., the Seattle franchise revealed the team name.
A single survey resulted in 100,000 fans weighing in with 1,000 unique team names. We listened, we read every name, but we listened more than that survey. For the last two years, we’ve listened in coffee shops, and in meetings, and in Zoom calls at our preview center, we’ve heard from 10s and 10s of thousands of fans, and we’ve spent two years listening. We knew if we did listen, we couldn’t go wrong.” -- CEO Tod Leiweke said
Get ready, Seattle.— Seattle Kraken (@NHLSeattle_) July 23, 2020
It's real. https://t.co/FHP7UB3E95
Leiweke is right. There were a lot of amazing potential names like Sockeyes and Emeralds, but there could only be one.
Meet your Seattle Kraken.
The logo features an "S" as the primary mark -- a tribute to the original Seattle Metropolitans uniforms. The Metropolitans, the city's original pro hockey team from the Pacific Coast Hockey Association, became the first American team to win the Stanley Cup in 1917.
The logo was designed in close partnership with Adidas.
The Kraken has been released!— Emily Kaplan (@emilymkaplan) July 23, 2020
From the designers at Adidas to team owners and marketing execs, here's the behind the scenes story of how the Seattle NHL team's name, logo, colors & branding came to be. https://t.co/cOLvxylok9 pic.twitter.com/KzAG6q9o8k
The team’s home jersey was also unveiled, featuring the navy blue color as its base. It showcases an “S” logo on the chest and the secondary Space Needle logo on the shoulders, two shades of teal as stripes and a thin red stripe around the waist and both sleeves.
Climate Pledge Arena is expected to open in October 2021. The cost of the building has been estimated at more than $900 million and will feature 18,100-seats. The venue is expected to host 200 events each year, including concerts and the NHL and WNBA games. The arena is being built at the site of the former KeyArena that was the primary home of the NBA's Seattle SuperSonics.
Welcome to #ClimatePledgeArena!— Climate Pledge Arena (@ClimateArena) June 25, 2020
Today @amazon, @oakviewgroup & @NHLSeattle_ announced a partnership that will name the New Arena at #SeattleCenter, #ClimatePledge Arena. It will be the first net zero carbon certified arena in the world.
Learn more → https://t.co/SLPNtdRWuy pic.twitter.com/TorqGWaZ42
The Seattle Kraken will begin putting together their roster in the expansion draft during the summer of 2021. The team will play their first preseason games in September, before hitting the ice in the brand new Climate Pledge Arena in October 2021.