The Seattle Storm have launched a campaign to raise awareness and money for the NAACP Legal Defense and Educational Fund, Inc. (LDF).
It’s called Force4Change “Kicks for Equality” and runs from August 25th-September 4th.
The Storm have teamed up with LCKR ROOM, a design company in Atlanta founded in 2020 by Britt Davis and Kaila Pettis. Through this collaboration with Storm players, Davis and Pettis have produced custom shoes that the team wore on their game against the Indiana Fever on August 25th.
The customized sneakers will be auctioned off to raise funds for the LDF, one of America’s premier legal organizations fighting for racial equality. Storm fans can check out and bid on the shoes at http://bit.ly/KFEAuction
Already, Symetra Life Insurance Company, the Storm’s marquee jersey-badge partner, has made a $50,000 contribution in support of LDF. The ownership group of the Storm, Force 10 Hoops, has also committed a $25,000 gift to LDF.
According to a Storm release, Force4Change is the Storm’s comprehensive social justice platform that will allow the Storm to effect meaningful change in Seattle and beyond, beginning with the 2020 WNBA season. Bringing together players, coaches, the front office, ownership and partners, Force4Change focuses on four key areas related to voter registration and the amplification of Black women, LGBTQ+ leaders of color and organizations serving Black communities.
On Wednesday, the Storm stood in solidarity with their NBA counterparts in their decision to boycott games in the wake of the shooting of Jacob Blake.
The Storm are scheduled to play on Thursday against the Aces, although that may change given the latest news surrounding boycotts.