Seattle Storm launches 2021 Force4Change campaign “Kicks for Equality”


If you’ve ever wanted a pair of your favorite Seattle Storm player's shoes, now is your chance.

The Storm announced Thursday that it will launch the 2021 Force4Change campaign “Kicks for Equality,” in effort to raise awareness and funds for Urban League of Metropolitan Seattle, an organization that empowers communities of color by providing economic, educational and employment support services.

Seattle has teamed up with Black women-owned design company, LCKR ROOM, for the second-straight year to design the sneakers that players like Sue Bird, Breanna Stewart and Jordin Canada will wear on June 27 and July 7.

“We’re committed to amplifying the amazing work of Black women-owned businesses, so it is special to once again partner with the talented artists at LCKER ROOM for the custom shoes designs towards Kicks for Equality,” Seattle Storm President and CEO Alisha Valavanis said in a press release.

“This campaign will support the Urban League of Metropolitan Seattle, and it’s the collaborations at every level, including the Storm ownership group and corporate partners, that will help us reach our goal.” 


Bidding for the auction begins on June 24 and will feature player-worn custom shoes as well as other exclusive items. Those who want to place their bid will have to do so between now and July 7, when the Storm wraps up their home game vs. the Los Angeles Sparks at Angel of the Winds Arena.

Fans can check out the custom shoes and bid on them beginning Thursday. 

Last year’s “Kicks for Equality” campaign raised over $100,000 for the NAACP Legal Defense and Educational Fund, Incorporated (LDF).