Stewie stays winning.
PUMA announced it has signed the Seattle Storm superstar Breanna Stewart to an endorsement contract which includes an agreement to give her a signature shoe. It will be the first signature shoe for a WNBA athlete in ten years.
She unveiled the pairing with a promotional video harkening back to her youth on the East Coast.
“I am proud to join the PUMA family,” said Stewart via a release. “We share a vision to grow the sport and welcome everyone - specifically women and girls - globally. The genuine investment PUMA has shown to collaborate with and activate around women, including the commitment to a signature performance shoe, is something that I hope serves to raise the expectations and standards of the generations of basketball players who follow me.”
Puma has just begun the process of designing her signature shoe, so don't expect to see it for another 12-18 months.
"[It is] definitely going to be a low top," she said, via ESPN. "Going to have cushion for the Achilles, and all the people in the Achilles family. Then, I was thinking, 'Oh, maybe I can make it eco-friendly.' ... It's going to be exciting. I think that cool colorways are definitely going to come. Something where you can rock it on and off the court."
Breanna will serve as a brand ambassador both on and off the court and will play a vital role in assisting the growth of PUMA’s business by collaborating and creating products, including her signature shoe. She will also be part of the brand’s women’s platform “She Moves Us,” which celebrates women who move culture and sports forward and inspire other women around the world, the brand announced.
“We are proud to welcome Breanna Stewart into our PUMA family,” said PUMA’s Global Director of Brand and Marketing Adam Petrick. “She embodies what it means to be a PUMA athlete with her on-court determination to her off-court activism for equality in all forms. We are excited to work together in many ways to not only be an advocate in the community but to also help grow the sport for women everywhere.”
The reigning WNBA Finals MVP had been signed with Nike but left to sign with PUMA.