Trail Blazers

Carmelo Anthony announces launch of global content company Creative 7

Trail Blazers

Portland Trail Blazers forward Carmelo Anthony has made an impact on and off the court during his 18-year professional career.

He is a game changer.

Now, he's doing it again by taking up content creation as his next venture.

Anthony, and his longtime business partner Asani Swann, have announced CREATIVE 7, the global, multi-platform content company which will develop and produce original, premium content spanning documentaries, scripted television, feature film, animation, podcasts, and more.

Both Anthony and Swann created the platform in order to create a narrative and voices that have gone too long without being heard.

Here is what Anthony had to say about CREATIVE 7 in the press release.

We are excited to finally announce Creative 7 and share the purposeful projects we have been dedicated to developing over the past 2 years. Asani and I founded Creative 7 because we both share a passion for creating original content that will give a voice to the silenced, advocate for the underserved, and celebrate the resilience of the human spirit. We are in a time of profound transformation so we believe it is more important than ever to spotlight the individuals and the stories that will uplift the world and inspire lasting change. Having the opportunity to develop these narratives alongside award-winning filmmakers and creatives has been an honor and inspired us to take our creativity to new heights.

Carmelo Anthony

From the press release, the company is already in partnership with prolific Hollywood heavyweights, as both Swann and Anthony are looking to propel groundbreaking and uplifting stories that should grab a global audience.

Already partnering with Hollywood’s record-breaking filmmaker Will Packer of Will Packer Productions on a narrative series about the famous professional athletes who define culture.

They are also teaming up with award-winning producers Plan B Entertainment on a limited narrative series. 

CREATIVE 7 also has quietly produced a number of projects that are already out, which include “Blood Brothers”, a limited series in partnership with A+E Studios, as well as a series that dives into the friendship between two of the most dynamic and iconic figures in history: Muhammad Ali and Malcolm X.

Outside of basketball, it seems Anthony is making sure he is going to be making an impact when his career is all said and done.


Who knows, we could see Anthony making his way to an award show in the near future with his new venture finally taking off.