J.C. Penney remixes Blackstreet with ‘Go Ligety’ video
J.C. Penney is your clubhouse leader for best Olympics commercial.
The department store released a 2-minute, 19-second spot featuring U.S. Alpine skier Ted Ligety to the backdrop of a remixed version of the 1996 Blackstreet hit, “No Diggity.”
The video not only follows the “No Diggity” lyrics closely, but it also spoofs the original music video.
Blackstreet co-founder “C-Black” reprises the single that knocked “Macarena” off the top of the Billboard charts. He does so with the help of a figurine Alpine skier dubbed, “Lil’ Ligety,” similar to the set of “Lil’ Penny” era figurines in the “No Diggity” music video.
The chorus is changed from:
No diggity, I got to bag it up, bag it up
Go Ligety, you’ve got to round it up
“Round it up” is a request from J.C. Penney to customers, a quartet of women who drove up in a minivan in this case, to add a donation to Team USA to their purchases.
The “No Diggity” video from 1996 opens with several people exiting limousines.
Alas, there are no 2014 versions of the two sports jerseys worn in “No Diggity,” a Dallas Cowboys Emmitt Smith and a North Carolina Tar Heels Ed Cota.Some of our favorite “Go Ligety” lyrics:
Feeling golden is a forte
Each and every day
By no means low key
Like a podium in Sochi