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Missy Franklin, more Olympians lead most marketable athletes list

Missy Franklin

IRVINE, CA - AUGUST 09: Missy Franklin reacts after her win in the Women’s 100 Meter Backstroke Final during the 2014 Phillips 66 National Championships at the Woollett Aquatic Center on August 9, 2014 in Irvine, California. (Photo by Harry How/Getty Images)

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Missy Franklin is the world’s No. 4 most marketable athlete for the next three years, according to SportsPro’s World’s 50 Most Marketable Athletes list.

Franklin, a four-time 2012 Olympic champion who wants to become the most decorated female swimmer in history, ranked behind Canadian tennis player Eugenie Bouchard, Brazilian soccer player Neymar and U.S. golfer Jordan Spieth on the list.

All four could compete in the Rio 2016 Olympics. There are 33 athletes on the list of 50 who compete in Olympic sports.

SportsPro ranks athletes across the world according to their marketing potential over a three-year period starting this summer based on value for money, age, home market, charisma, willingness to be marketed and crossover appeal.

Franklin, who turned professional after her sophomore season at California in March, ranked No. 8 on the list last year and debuted on the list in 2013 at No. 20.

Michael Phelps was No. 8 in 2011 and No. 28 in 2012 but has not made the list each of the last three years. Franklin was the only swimmer on this year’s list.

Usain Bolt dropped from No. 6 in 2014 to No. 10 this year and is no longer the top track and field athlete. British heptathlete Katarina Johnson-Thompson is No. 9 this year.

Shaun White and Lindsey Vonn made the list in 2011, 2012 and 2013 but missed it the last two years. Mikaela Shiffrin (No. 18) was the only Winter Olympian to make this year’s list.

Here are all of the athletes from Olympic sports on the list:

1. Eugenie Bouchard, Tennis
2. Neymar, Soccer (No. 1 in 2012 and 2013)
3. Jordan Spieth, Golf
4. Missy Franklin, Swimming
7. Stephen Curry, Basketball
8. Kei Nishikori, Tennis
9. Katarina Johnson-Thompson, Track and Field
10. Usain Bolt, Track and Field
12. Paul Pogba, Soccer
13. Grigor Dimitrov, Tennis
14. Novak Djokovic, Tennis
15. Lexi Thompson, Golf
16. Cristiano Ronaldo, Soccer
17. Rory McIlroy, Golf
18. Mikaela Shiffrin, Alpine Skiing
19. Alex Morgan, Soccer
22. Lionel Messi, Soccer
23. Lydia Ko, Golf
25. Nairo Quintana, Cycling
26. James Harden, Basketball
27. Marianne Vos, Cycling
28. Gennady Golovkin, Boxing
30. Caroline Wozniacki, Tennis
33. Wayne Rooney, Soccer
34. Ronda Rousey, (formerly) Judo (No. 18 in 2014)
35. Anthony Joshua, Boxing
36. Chris Paul, Basketball
37. Steven Stamkos, Hockey
40. Darren Clarke, Golf
42. Russell Westbrook, Basketball
43. Borna Coric, Tennis
44. Saina Nehwal, Badminton
47. Jessica Springsteen, Equestrian

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