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Ryan Lochte ‘wipes away the past’ in Power Bar video

For the second time in as many months, Ryan Lochte stars in a jocular ad making a veiled reference to his Rio Olympic gas-station incident.

The swimmer wipes away “the past” on a foggy bathroom mirror and throws a blond wig out of a sunroof in a one-minute Power Bar video published Tuesday.

The company’s tag line in the video is “Clean Start.”

“For example, I am going to recommit myself to water sports,” Lochte says in the spot.

The ad follows a December video for Pine Bros. Softish Throat Drops, where Lochte starred in a spot with a closing banner that read, “Pine Bros.: In this Season of Forgiveness.”

Lochte had previously lost sponsorship deals, including with Speedo, after his Rio Olympic gas-station incident for which he was suspended through June by USA Swimming, plus for the world championships in July.

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