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Coe: “The Games have to go to Africa”

Olympics: Shooting-Women's 50m Rifle 3 Positions-Qualification

Andrew Weber-USA TODAY Sports

Andrew Weber-US PRESSWIRE

Now that the Olympics will be adding South America to its list of hosts when it lands in Rio four years from now, London 2012 chairman Sebastian Coe says there’s one last frontier for the Olympics to cross.

“The Games have to go to Africa,” Coe said at the Doha Goals conference Tuesday. “The issue is about timing. The challenge is to protect the interests of competitors at all times.”

Using the success of South Africa’s 2010 World Cup as a benchmark, Coe said that one of the best ways to better developing nations using sports is to spread major events around the world and improve the infrastructure and well-being host nations’ fans.

“You are going to need to share our big sporting moments. But that presents challenges and puts more pressure on the organizations like the International Olympic Committee and FIFA because inevitably these countries have less expertise and experience in delivering major championships.”