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Tyson Gay may lose another sponsorship

Tyson Gay

Tyson Gay of the U.S. reacts after finishing fourth in the men’s 100m final during the London 2012 Olympic Games at the Olympic Stadium in this August 5, 2012 file photo. U.S. 100 metres record holder Tyson Gay said on July 14, 2013 he had tested positive for a substance he could not identify and was pulling out of next month’s world championships. REUTERS/Dylan Martinez/Files (BRITAIN - Tags: SPORT OLYMPICS ATHLETICS)

REUTERS

U.S. sprinter Tyson Gay lists two sponsorships on his website -- Adidas and Omega. The former suspended its relationship after his failed drug test was revealed. Gay may lose the latter as well.

Omega wrote in an email to Around The Rings that it would be “very difficult” to continue its partnership with Gay.

“OMEGA was disappointed to learn that its brand ambassador Tyson Gay was notified by the U.S. Anti-Doping Agency (USADA) that he had tested positive for a banned substance,” a spokesperson told Around The Rings in an email.

“OMEGA supports fairness in sport and we are categorically opposed to the use of performance-enhancing drugs.

“We respect Tyson Gay as a person, but in the current circumstances it would be very difficult to consider continuing our collaboration.”

Of course, that could very well mean the watch company simply won’t renew its current contract with Gay whenever it expires.

Gay is not on the U.S. team for the World Track and Field Championships, which begin Saturday. But he has been to at least one track meet since he told The Associated Press in July that he failed a drug test in May. (It has since been reported that Gay failed multiple tests this year).

Gay made an appearance, promoted by the Amateur Athletic Union, at the AAU Junior Olympic Games in Detroit last week. As did Chad Ochocinco.

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