CAMDEN, N.J. — Elton Brand was a phenomenal basketball player.

The 1999 No. 1 overall pick played 17 seasons and made two All-Star appearances. He was on the court for the Sixers a little over two years ago. 

When the team named Brand their GM, it seemed like an odd fit. On the court, former NBA player and Philly native Malik Rose referred to Brand as an “old school Chevy.”

Now, Brand is charged with leading an NBA team in 2018. And not just any NBA team, but one that’s had a heavy focus on analytics, starting with former GM Sam Hinkie and “The Process.” 

“Analytics is a great tool,” Brand said Thursday at his introductory press conference at the team’s practice facility. “We’ve built one of the strongest analytical departments in the league in my opinion. But I’ll bring the human side. I’ll bring the 17 years of evaluating talent and being on the court to add to the analytics.”

This makes a ton of sense. With Brand’s promotion to GM, Alex Rucker took his former position as executive VP of basketball operations. Rucker’s most recent position was senior VP of analytics and strategy. 

With Brand embracing the analytical side of things, the Sixers appear to have an ideal front office situation. Everyone surrounding Brand will be able to provide him with all of the data that is out there when it comes to personnel decisions. Brand will then be able to couple that research with years of basketball experience.

 

“I’m not old school and trying to fight that and say, ‘let me pick with my gut,’” Brand said. “I think those little nuances, with the way the game is trending, I’m on top of that. I think I have the pulse of that.”

Brand was named the GM of the Delaware Blue Coats, the team’s G-League affiliate, just this past season. So it’s a quite a leap to go from that position to running an NBA franchise. 

He’ll rely heavily on the experience of people like assistant GM Ned Cohen and senior VP of player personnel Marc Eversley. After all, that group has led the way since Bryan Colangelo was relieved of his duties and head coach Brett Brown was given the interim GM title. 

But don’t expect Brand to simply just be the face of the franchise. Sure, that is part of his appeal after the unceremonious departures of Hinkie and Colangelo, but make no mistake, Brand will have the “loudest voice off the court,” according to managing partner Josh Harris.

Brand will bring his wealth of experience on the court into the front office. That’s another reason the Sixers hired him: his ability to relate to players as a former player himself. Joel Embiid, Markelle Fultz, Robert Covington and T.J. McConnel were among the players in attendance during his introductory press conference. 

But expect Brand to mix his old school approach with today’s way of thinking.

“In the parlance of basketball ops,” Harris said, “he’s a new school Tesla.”

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