The Sixers have yet to lose a home game this calendar year.
Monday night, they’ll look to maintain their home excellence, just not at Wells Fargo Center. They lost their seeding game opener at Disney World, a designated road matchup against the Pacers, and "host" the Spurs tonight.
The team has worked to replicate the environment in which the Sixers went 29-2 this season as closely as possible.
“We want to keep that going,” Sixers Chief Marketing Office Katie O'Reilly told NBC Sports Philadelphia’s Paul Hudrick in an interview Monday. “Our fans are incredible. Our season ticket members are incredible, they’re loyal, they’re passionate. They really create that environment.”
For Monday's game against San Antonio, you’ll see on screens courtside “virtual fans," which will include, according to O’Reilly, “season ticket members, our marketing partners, our community partners, as well as friends and family of the players.” Those virtual fans have been given packs that have T-shirts, hats and noisemakers.
Several unique features of a typical Wells Fargo Center game night aren’t going anywhere. PA announcer Matt Cord has some pre-recorded segments, and, per O’Reilly, the beloved Ron Brooks — “the world’s first double amputee to achieve the rank of Eagle Scout,” as Cord always introduces him — will still be belting out the national anthem.
“Even in-arena for our home games, we’ll have Ron Brooks, our guy, singing the national anthem,” O’Reilly said. “We’ll have our traditional bell ringing, we’ll have our player intros, we’ll have our open video. So that sort of entire pregame ritual that we have will run really exactly the same, just virtually on video.”
And the Wendy’s Frosty Freeze-out?
“If someone misses two (straight) free throws, you will still be able to redeem for your free Frosty,” O’Reilly said.
The roar of the crowd obviously won’t be nearly as loud or intense after a big play, but many of the “sounds of the game” should be familiar for players. O’Reilly didn’t mention the boos that both Ben Simmons and Joel Embiid hope to hear if the Sixers aren’t playing well, but player input factored into the new home gameday experience.
“Our players are constantly collaborating with our marketing and game operations department on the look and feel,” O’Reilly said, “and they really feed off that home energy, so it was important for us to maintain as much of it as we could down in Orlando, and we’re excited to see it come to life tonight.
“Our players’ voices are always heard. We’re always receiving feedback from everybody, whether it’s front office, season ticket members, the players, the coaches, and we really take pride in delivering on that. … Every player has a song that they get to pick to play in-arena when they make a big play or a big shot. So it is really important to us that we sort of curate the experience based on everyone who is there, and we’re collaborating all the time.”
Given how invincible the Sixers appeared at home before the coronavirus pandemic forced the season to pause, the idea to essentially duplicate a normal home atmosphere that players feel comfortable in seems intuitive. We'll learn soon just how effective it is.
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