Danny Pommells

Reebok is dialing up the nostalgia in latest release with Allen Iverson

Reebok is dialing up the nostalgia in latest release with Allen Iverson

I’m the question and the answer like Iverson.  — Jay-Z

Not many athletes evoke the immediate vibe and aura that comes to mind when you hear the name Allen Iverson. Reebok is hoping Bubba Chuck induces all the feels for consumers to cop the latest release in his signature shoe line, the Question 4 Mid "Double Cross."

The sneaker will be released exclusively through Foot Locker and all of its entities but debuted in a limited roll out Oct. 11 at two select locations in New York City.  

The kicks drop nationwide and online to coincide with the start of the NBA season on Oct. 23.

What’s special about this shoe? Reebok is dialing up the nostalgia by mixing the red and blue-toe colorways that A.I. rocked on the Question Mid’s during his Rookie of the Year campaign in 1996-97. The “Double Cross” name stems from Iverson’s legendary ability to “cross up basketball culture with the style and sounds of his life off court."

The shoes will set you back $150 with a few dope accents like a "96" on the left blue sock liner and a "97" on the red liner for the right shoe.

For more details on the shoe, check out the video above with Sixers guard and Allen Iverson mentee Trey Burke unboxing the Question 4 Mid Double Cross. Thanks to Foot Locker for providing the footwear. 



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Zhaire Smith promoting PUMA basketball with appearance in West Philly

Zhaire Smith promoting PUMA basketball with appearance in West Philly

In recent memory, PUMA has thrived as a lifestyle shoe.

But with Jay-Z as creative honcho of the team’s reinvigorated basketball division, things have changed. 

Sixers guard Zhaire Smith is one the many new faces of their basketball arm which includes DeMarcus Cousins, Terry Rozier and 2018 No.1 overall pick DeAndre Ayton, among others. In fact, Smith and Marvin Bagley III are the first two basketball players signed to PUMA since the best dunker in history signed with the brand in 1998. 

PUMA is ramping up their visibility in the sneaker community ahead of the NBA’s opening night later this month — many brands are doing the same — with athletes pumping their shoes through various appearances and interactions with fans.

You can catch Smith in West Philly this Saturday as he promotes the PUMA Clyde Hardwood shoe at the Footlocker & Puma Lab at 38 S. 52nd Street, near the corner of 52nd & Chestnut. You can challenge Smith to a game of NBA 2K and you can get a PUMA basketball with the purchase of one of the Clyde Hardwood kicks. 

Smith was one of the first to rock the Clyde Court Disrupt when they debuted last season after signing a mult-year deal with PUMA. Smith is expected to be at the 52nd street Foot Locker between 2-4 p.m. and he might be in an even better mood than normal since the Sixers picked up his option.

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Nike knock-offs and 'Jesus Shoes' — the strange and fickle sneaker world

Nike knock-offs and 'Jesus Shoes' — the strange and fickle sneaker world

The sneaker world can be a strange and fickle place. One minute you’re plunking down beaucoup bucks for the shoes you’ve been saving for, the next minute you find out your prized kicks are actually knock-offs from the black market.


Image credit: NBC News

Hey, it happens more often than you think. That scenario unfolded just this past week when almost 15,000 pairs of fake Nikes didn’t make it through customs at LA/Long Beach Seaport! A smooth $2 million plus of fake Off-White Jordan 1’s, Jordan 12’s, Jordan 11’s and Air Max ’97’s, all shipped from China in two containers labeled napkins.

You would probably need two containers of napkins to dry your tears if you put up a stack and a half for a pair of shoes that turned out to be just some Bobos with a fake swoosh. Ugh.

On the flip side, even when you are at an authentic retailer or website — deftly prepared with your credit card information at the ready, not even a freshly refreshed website is the right formula to bring home the shoes you’ve been plotting on for weeks, months or even years.


Image credit: Jesus Shoes Lookbook

Take, for instance, the $3,000 “Jesus Shoes” Brooklyn-based MSCHF put out last Tuesday, which sold out in mere minutes. The designers bought less than two dozen pairs of white Air Max 97’s for retail price, then transformed them by adding holy water blessed from the Jordan River (with some dye added to make the color more vibrant) in the sole of the shoe. They inscribed a Bible scripture in the side (Matthew 14:25, which chronicles Jesus walking on water) and added a mock blood drop on the tongue of the shoe to signify the blood of Christ. Not to mention, a crucifix interspliced through the laces, a red sole to mimic the red shoes worn by many popes and some type of frankincense accent. Crazy.

I personally have about a $200 budget on any pair of sneakers, so you won’t see me paying for wheels that go above $220 retail. Good luck to all of you who back up the Brinks truck for those crispy grails and the hypebeasts who live on the resale market and buy out releases in minutes.

May your toe box never crease and your laces stay clean.

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