Eric Chan

ZEDD to perform at 2019 Overwatch League grand finals

Anton "Zedd" Zaslavski will perform at the 2019 Overwatch League Grand Finals

ZEDD to perform at 2019 Overwatch League grand finals

World-renowned award-winning record producer, DJ, and songwriter Anton "ZEDD" Zaslavski will be performing at the 2019 Overwatch League Grand Finals.

The event held later this month on Sept. 29 at the Wells Fargo Center in Philadelphia will feature a performance by Zedd along with the grand finals match of the 2019 Overwatch League season in which a new champion will be crowned.

This is not ZEDD’s first time putting on a show for an esports event. In 2016, ZEDD was approached by Riot Games to create the official song for the 2016 League of Legends Worlds Championship titled “Ignite” and perform live as the hit opening act 

As far as Overwatch is concerned ZEDD is a fan of the game and plays it along with other popular titles such as APEX Legends when he has free time in his busy schedule.

Compared to the misfire that was the DJ Khaled performance at the 2018 OWL Grand Finals, Overwatch fans are excited by the prospect of a show held by ZEDD as the latter himself is fairly familiar with the title.

ZEDD’s love for Overwatch and involvement in the OWL has extended in him being welcomed last year by the New York Excelsior as the unofficial 11th member of their team ahead of the franchise’s Homecoming Weekend

While the local franchise, PHL Fusion, may have been knocked out, attendees can still look forward to a weekend of fun.

In addition to ZEDD, the grand finals weekend will kick off with an outdoor concert held the night prior featuring the likes of Martin Garrix as the headliner along with special guests Matt Ox and PAZ at the Wells Fargo Center complex on Saturday, September 28.

Tickets for the 2019 Overwatch League Grand finals on Sept 29 at the Wells Fargo Center have already sold out on the official ticketing sites.

International Olympic Committee and Intel to host $500,000 esports tournament ahead of 2020 Tokyo Olympics

Psyonix/Epic Games

International Olympic Committee and Intel to host $500,000 esports tournament ahead of 2020 Tokyo Olympics

The International Olympic Committee and Intel, one of the world’s leading multinational technology corporations, have partnered up to announce the Intel World Open, an esports competition that will take place in the run-up to the 2020 Summer Olympics in Tokyo, Japan.

Featuring a $500,000 prize pool, the Intel World Open will feature Rocket League and Street Fighter V competitions in partnership with each title’s respective developers Psyonix/Epic Games and Capcom.

The Intel World Open kicks off with a series of online qualifiers in early 2020 for both titles followed by a live qualifier event that will take place in Katowice, Poland in June to determine which teams will be able to advance onto the main event. Intel and the IOC will host the World Open finals at Tokyo’s Zepp DiverCity venue from July 22-24, 2020, with an even split of $250,000 from the prize pool being up for grabs for competitors in each title.

IOC Sports Director Kit McConnell stated, "We are excited Intel is bringing the Intel World Open esports tournament to Japan in the lead up to the Olympic Games Tokyo 2020. As we explore the engagement between esports and the Olympic Movement we are looking forward to learning from this event and continuing to engage with the passionate esports community from around the world."

Event production will be handled by none other than ESL who has years of experience hosting large scale tournaments around the world for various esports titles. In 2018, ahead of the PyeongChang Winter Olympics, ESL similarly collaborated with both Intel and the IOC to run the Intel Extreme Masters (IEM) PyeongChang which featured esports tournaments for titles ranging from StarCraft II to Overwatch.

Following the conclusion of the Intel World Cup, the 2020 Tokyo Summer Olympics themselves begins two days later on July 24.

The Kellogg Company and Overwatch League enter multi-year partnership deal

Blizzard Entertainment

The Kellogg Company and Overwatch League enter multi-year partnership deal

The Overwatch League has announced an exclusive multi-year deal with Kellogg Company, which will include co-marketing initiatives involving the latter’s Cheez-It and Pringles products. 

The partnership comes at a time following the end of the regular season and kicks off during the playoffs starting Aug. 30. Alongside an impressive list of other brands, Cheez-It Grooves, and Pringles Wavy will be the presenting sponsor of the halftime show and highlights segments during the 2019 Grand Finals held later this year in Philadelphia. 

The 2019 deal will include a one-day sampling of Cheez-It and Pringles products, and a viewing of the Overwatch League 2019 Grand Finals on Sept. 29 across 1,000 Walmart stores. This deal isn’t the first move that the Kellogg Company has made into the Overwatch esports space. Earlier this summer, the Kellogg Company announced a partnership with the Philadelphia based esports infrastructure company, N3rd Street Gamers, to sponsor a set of Overwatch Esports tournament via brand activations of Cheez-It Grooves.

“We know snack lovers of Cheez-It and Pringles are active in esports, especially the Overwatch League, so this is a great opportunity to connect two passion points together,” said Zion Doran, Senior Director of Kellogg Integrated Promotions in a press release.

In 2020, as part of the deal, Kellogg will release co-branded sweepstakes, merchandise, and packaging for both Cheez-It Grooves and Pringles Wavy products featuring Overwatch League branding.

“We are thrilled to announce this important partnership on behalf of the Overwatch League,” Brandon Snow, Chief Revenue Officer at Activision Blizzard Esports, said. “Working with brands like Cheez-It and Pringles that we know our fans really enjoy allows us to create unique experiences that are exciting and genuine.”

This initiative will also feature efforts such as a U.S. sweepstakes where consumers will have the chance to win tickets to the new sold-out Overwatch League finals and other league related items as prizes. It is important to note that while Pringles products will extend globally given how the Overwatch League is an international league featuring city-based teams, Cheez-It branding will remain a U.S.-only arrangement.

“To have such a prestigious organization like Kellogg partner with us around two great brands like Cheez-It and Pringles is fantastic,” said Josh Cella, head of global partnerships for Activision Blizzard Esports. “As we launch this partnership in our postseason, we are excited about all of the great experiences we are going to create for fans in the coming years.”

The 2019 Overwatch League season playoffs begin this Friday at 6:00 PM PST with a match between the Guangzhou Charge versus the Seoul Dynasty followed by a subsequent series featuring the Philadelphia Fusion taking on the Shanghai Dragons.