Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

Museum of Sports is Lou Scheinfeld's next South Philly 'labor of love'

For the past 51 years, Lou Scheinfeld has had a penchant for embracing new ventures.

He left the Daily News in 1966 to take over "the new sports arena," the building he named The Spectrum. After closing the doors some 40-plus years later, Scheinfeld was named vice president of development at Comcast-Spectacor and he worked exclusively in the development of XFINITY Live!  

Now at the age of 81, Scheinfeld is knee-deep into his latest endeavor: The Museum of Sports, located in the heart of Philadelphia's sports complex.

"I've been doing it for six years. I started pro bono and I'm still doing it pro bono. It's a labor of love," Scheinfeld said.

We walked around the 25,000-square foot Jetro warehouse (currently stocked with nothing but cocoa butter). It is located next door to Lincoln Financial Field across Darien Street where The Museum of Sports will one day open its doors. It's an ideal location considering its proximity to I-95, the sports complex and the museum's ability to piggyback off the nine million fans who attend nearly 400 events every year.

"The key is we wanted to be in the sports complex," said Rick Berger, director of development. "People from Philadelphia have been coming to games their entire lives. There are just so many memories that we have growing up and there's not a home for them. So what the museum will be is a home here at the sports complex to honor, cherish the memories we have as Philadelphia sports fans."

The Museum of Sports will be a three-story, 35,000-square foot entertainment center with the DePace collection of rare and priceless memorabilia serving as the museum's main attraction. South Jersey cardiologist Nicholas DePace has agreed to donate and loan his remarkably impressive collection of artifacts, which includes the famed bell from the 1926 heavyweight championship fight between Jack Dempsey and Gene Tunney that drew more than 120,000 fans to Philadelphia, Wilt Chamberlain's last game-used jersey with the 76ers, and even Jesse Owens' track uniform that he wore during his four-gold-medal-winning performance at the 1936 Olympics in Berlin, Germany.

Scheinfeld realizes the nostalgia of sports typically lures an older demographic with a sense of history. In order to attract fans of all ages, especially a younger crowd, developers are working on a 2,250-square foot, state-of-the-art arcade that specializes in virtual reality.

"The sports arcade is going to be like a Dave & Busters on steroids — high tech virtual reality," Scheinfeld said. "What's it like to row in the Dad Vail Regatta? What's it like to ride your bike up the Manayunk Wall? A lot of experiential, virtual reality stuff where you can actually feel like you're there."

Along with a rooftop, four-hole, mini-golf course, a retail shop and a restaurant, Scheinfeld also envisions the museum as the hub to attract other events.

"This building will be occupied every day with something," Scheinfeld said. "Press conferences, awards. If Mike Schmidt writes a book, we want him to sign it here. If Dr. J (Julius Erving) is selling his memorabilia, we want him to do it here. Every day, there has to be something going on here."

Staying operational and free of debt will be the museum's ultimate challenge. One of the main reasons the Hockey Hall of Fame in Toronto continues to thrive is the contributions of each of the 30 (soon to be 31) NHL clubs, which donate $50,000 each toward operating costs. That's $1.5 million the Museum of Sports won't have the luxury of collecting on an annual basis, so Scheinfeld knows it's imperative to keep expenses down. For a guy who checked his Spectrum mailbox daily to keep the arena from going under, Scheinfeld knows the importance of sticking to budget.

"It has to be a mean-and-lean operation," Scheinfeld said. "We can't open with 100 employees and debt. We want to open with no debt by having all these contributions and grants, and cover all these opening-day costs. From then on, it's sponsorships."      

With The Museum of Sports at a start-up cost of $7.5 million, Scheinfeld and Berger are on track to provide a unique, one-of-a-kind museum that will provide that "wow" factor.

When Scheinfeld was asked what his timeline is for the grand opening, he said jokingly, "Before I pass. I don't know the expiration date on that, but we think 18 months at the most, so that's late 2018 or early 2019."

NBC Sports Philadelphia Internship - Advertising/Sales

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NBC Sports Philadelphia Internship - Advertising/Sales

Position Title: Intern
Department: Advertising/Sales
Company: NBC Sports Philadelphia
# of hours / week: 10 – 20 hours

Deadline: November 20

Basic Function

This position will work closely with the Vice President of Sales in generating revenue through commercial advertisements and sponsorship sales. The intern will gain first-hand sales experience through working with Sales Assistants and AEs on pitches, sales-calls and recapping material.

Duties and Responsibilities

• Assist Account Executive on preparation of Sales Presentations
• Cultivate new account leads for local sales
• Track sponsorships in specified programs
• Assist as point of contact with sponsors on game night set up and pre-game hospitality elements.
• Assist with collection of all proof of performance materials.
• Perform Competitive Network Analysis
• Update Customer database
• Other various projects as assigned

Requirements

1. Good oral and written communication skills.
2. Knowledge of sports.
3. Ability to work non-traditional hours, weekends & holidays
4. Ability to work in a fast-paced, high-pressure environment
5. Must be 19 years of age or older
6. Must be a student in pursuit of an Associate, Bachelor, Master or Juris Doctor degree
7. Must have unrestricted authorization to work in the US
8. Must have sophomore standing or above
9. Must have a 3.0 GPA

Interested students should apply here and specify they're interested in the ad/sales internship.

About NBC internships

Mobile sports betting in New Jersey not worth it yet

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Mobile sports betting in New Jersey not worth it yet

Mobile sports betting is now available in the state of New Jersey.

So is it worth your time to make the trek across the bridge for mobile betting?

Most experts will tell you no. DraftKings is taking advantage of being the only mobile show in town.

Crash course on how sports betting works

It’s known amongst professional bettors that you have to win a minimum of 52.34 percent of your bets in order to make a profit. This is because sportsbooks in Vegas will typically take 10 percent in an effort to guarantee profit if a game has an even money bet on each team. Heavy hitters, or “sharps,” will view a 55 percent hit rate as a huge success and it’s extremely rare that the average bettor reaches that number over the long-term — no matter how many of your friends tell you they’re hitting 65 percent.

How DraftKings mobile betting works compared to Vegas

DraftKings is the most recent company to enter the world of mobile sports betting. However, you won’t be getting the best value betting on their mobile app.

For a traditional NFL game, there is a point spread. Let’s take the Eagles’ regular season opener. The defending World Champs are four-point favorites over the Falcons with the odds being -110 to bet either side. What this means is you need to bet $110 to win $100 and the house keeps $10. That $10 of interest is known as “juice” or “vig.”

The vig alters however if you bet the outright winner (the moneyline). The Eagles are currently -185 and the Falcons are +160. This is because the Eagles are a sizable favorite. You would have to bet $185 to win $100 betting the Eagles on the moneyline. You’ll notice there is a “25 cent” difference between the two moneylines. This is referred to as a “dime line.” The lower the “dime line” is, the more advantageous it is to the bettor. 

In baseball, this also goes for betting the run line, which is like a football betting line. Run lines will be -1.5 and +1.5 runs. If you bet on the team at -1.5, that team has to win by two runs. If you bet on the team at +1.5 runs, they need to either lose by one run or win the game outright.

MLB is where we see lack-of-value on DraftKings’ mobile betting. On the image below, you can see (as of this morning) the dime line for the run line is 40 cents in the Astros/Giants game. Most all of the dime lines for that game is 20 cents in Vegas sportsbooks. The DraftKings’ moneyline dime line for tonight’s Phillies/Diamondbacks game is 30 cents. Vegas ranges from 10 cents to 20 cents.

Is it worth it?

The playing field will level as more sportsbooks become mobile but you get far better value at a live sportsbook for the time being. The question for the consumer is how much are they willing to pay for the convenience of mobile sports betting? If it is value the consumer is looking for, then it’s best to make the trip to Atlantic City or Delaware to have some action on a game.

WARNING PENNSYLVANIA RESIDENTS: if you even attempt to place a bet while in your home state, you’ll get a pretty mean and scary message: