Ranking the 10 worst NFL logos
Some are good, others are alright, but there are definitely some major clunkers when it comes to NFL logos. Logos are supposed to be a form of identity to the team, but when things go sour, it almost feels like they could be better off without them — or at least given the amount of negative feedback, teams could attempt a redesign. We can dream, right?
Anyway, here are the 10 worst logos in the league in order from meh … to completely terrible. Let’s dive in.
10. Baltimore Ravens
This purple is probably one of the cooler colors in the NFL but the logo doesn’t do it any justice. Too much is going on and the gold doesn’t really benefit it in any way — chances are, if the “B” was removed, it probably wouldn’t have made this ranking.
9. Arizona Cardinals
You know that Angry Birds game that everyone had on their phone at one point? When looking at this logo, that’s the only thing that comes to mind. The thing is, it’s not terrible … but with so many bird teams in the NFL, you’re going to have to step up in order to stand out.
8. Miami Dolphins
At least you can look at this logo and say, “Ah yes, the Dolphins.”
So while it does get points for being straightforward, the contrast in positive and negative energy doesn’t work. The bursts of colors (which are truthfully a great combination) don’t have the ability to stand out since there isn’t enough of it.
7. Las Vegas Raiders
They may have moved from Oakland to Las Vegas, but for some reason, stuck with this thing. It’s too busy and the colors aren’t anything special. Perhaps if the shield and “Raiders” were removed to showcase the swords and the male figure, it could simplify it. Or get rid of the head all together. Anything is better than this.
Congratulations, it’s a star. One point for every Super Bowl win you have to watch on VHS. For “America’s team,” it’s almost too simple and not special at all — iconic or not.
5. Los Angeles Chargers
Have you ever seen a curved lighting bolt? No. Seriously, if you search “curved lightning bolt,” the first full page in images is simply animated pictures. For one of the more fun color combinations in the NFL, the logo fails to match the energy. Odd … for a lightning bolt.
4. Chicago Bears
When thoroughly looking at logos, it came to my attention that this “C” is just a tad uneven and has been bothering me ever since. The older logos with a bear could have been adapted into something really awesome, but alas, we’re stuck with a simple letter.
3. New York Jets
If a traffic jam was a logo, it’d be this one. For only two colors, there are way too many layers and looks overcrowded. The variation of fonts and that measly little football gives the perfect example of what not to do in graphic design.
2. Indianapolis Colts
Simplicity gone wrong. It’s too plain, making it stand out for the wrong reason. Even the easiest of tweaks to turn the horseshoe on the side to symbolize the “C” in Colts would add the smallest bit of depth. Eh ... it'd still be bad.
1. Cleveland Browns
This is as generic as it gets. If you searched football helmets in clip art, this is what would pop up. Nothing here has any sense of identity to the Browns but the style at least matches their record from the 2017 season.