Overwatch League

The Kellogg Company and Overwatch League enter multi-year partnership deal

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Blizzard Entertainment

The Kellogg Company and Overwatch League enter multi-year partnership deal

The Overwatch League has announced an exclusive multi-year deal with Kellogg Company, which will include co-marketing initiatives involving the latter’s Cheez-It and Pringles products. 

The partnership comes at a time following the end of the regular season and kicks off during the playoffs starting Aug. 30. Alongside an impressive list of other brands, Cheez-It Grooves, and Pringles Wavy will be the presenting sponsor of the halftime show and highlights segments during the 2019 Grand Finals held later this year in Philadelphia. 

The 2019 deal will include a one-day sampling of Cheez-It and Pringles products, and a viewing of the Overwatch League 2019 Grand Finals on Sept. 29 across 1,000 Walmart stores. This deal isn’t the first move that the Kellogg Company has made into the Overwatch esports space. Earlier this summer, the Kellogg Company announced a partnership with the Philadelphia based esports infrastructure company, N3rd Street Gamers, to sponsor a set of Overwatch Esports tournament via brand activations of Cheez-It Grooves.

“We know snack lovers of Cheez-It and Pringles are active in esports, especially the Overwatch League, so this is a great opportunity to connect two passion points together,” said Zion Doran, Senior Director of Kellogg Integrated Promotions in a press release.

In 2020, as part of the deal, Kellogg will release co-branded sweepstakes, merchandise, and packaging for both Cheez-It Grooves and Pringles Wavy products featuring Overwatch League branding.

“We are thrilled to announce this important partnership on behalf of the Overwatch League,” Brandon Snow, Chief Revenue Officer at Activision Blizzard Esports, said. “Working with brands like Cheez-It and Pringles that we know our fans really enjoy allows us to create unique experiences that are exciting and genuine.”

This initiative will also feature efforts such as a U.S. sweepstakes where consumers will have the chance to win tickets to the new sold-out Overwatch League finals and other league related items as prizes. It is important to note that while Pringles products will extend globally given how the Overwatch League is an international league featuring city-based teams, Cheez-It branding will remain a U.S.-only arrangement.

“To have such a prestigious organization like Kellogg partner with us around two great brands like Cheez-It and Pringles is fantastic,” said Josh Cella, head of global partnerships for Activision Blizzard Esports. “As we launch this partnership in our postseason, we are excited about all of the great experiences we are going to create for fans in the coming years.”

The 2019 Overwatch League season playoffs begin this Friday at 6:00 PM PST with a match between the Guangzhou Charge versus the Seoul Dynasty followed by a subsequent series featuring the Philadelphia Fusion taking on the Shanghai Dragons. 

The Fusion are bringing the Overwatch League home in 2020 with 3 homestand weekend events

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PHL Fusion

The Fusion are bringing the Overwatch League home in 2020 with 3 homestand weekend events

As the representatives of the City of Brotherly Love, the Philadelphia Fusion will host the city’s first-ever Overwatch League regular-season matches in their local market over the course of three homestand weekend events come 2020.

With the Fusion Arena still under construction and set to open its doors in 2021, the Fusion will host events for the upcoming season at The Met Philadelphia on Feb. 15 and 16, when they will face Washington Justice and Florida Mayhem.

Later in the year for their second homestand weekend on May 23 and 24, also at The Met, the Fusion will be taking on the Pacific Conference’s Chengdu Hunters and Seoul Dynasty. 

For the third and final weekend event, the Fusion homestand will be hosted at the Adrian Phillips Theater at Jim Whelan Boardwalk Hall in Atlantic City, New Jersey, on June 6 and 7, where they will face Hangzhou Spark and Guangzhou Charge.

“We are thrilled to bring the Philadelphia Fusion home for the 2020 season,” said Joe Marsh, Chief Business Officer, Philadelphia Fusion in a press release. “The Met and Boardwalk Hall both have a rich history of hosting world-class events.  We can’t wait to bring professional Overwatch to these venues and create unforgettable experiences for our fans.”

In addition to playing as the Philadelphia home team during these weekends, the Fusion will also act as hosts to visiting teams who will be competing amongst each other during the regular season. Given the hype and events held at the homestand events at Dallas, Atlanta and Los Angeles, which were test cases for the 2020 system, Philly locals can expect large crowds and a weekend of esports fun.

Beginning in February and concluding in August, teams will compete in 28 matches over the course of the regular season. View the full 2020 Overwatch League schedule here

“We are thrilled to bring the Philadelphia Fusion home for the 2020 season,” Marsh said. “The Met and Boardwalk Hall both have a rich history of hosting world-class events.  We can’t wait to bring professional Overwatch to these venues and create unforgettable experiences for our fans.”

Despite a rough season, the Fusion have made the Top 12 cut off for the Overwatch League Play-In Stage and will be battling for a spot in the upcoming Playoffs. As with all teams, the Fusion has their sights set on making it to the Grand Finals and a chance to play in front of a sold out global audience at Philadelphia’s Wells Fargo Center on Sunday, September 29.

Tickets for Philadelphia homestand weekends go on sale Wednesday, August 28 at 10 a.m. via PhillyFusionTix.com

Overwatch League announces 2020 season schedule

Overwatch League announces 2020 season schedule

After the sharing of some high-level details about what’s in store for the future of the Overwatch League, a full schedule for the upcoming 2020 season has been finally announced.

To kick off the third season of the Overwatch League and fully implement the highly anticipated home-and-away format, the league will begin with a weekend of competitive play hosted by the Dallas Fuel and the New York Excelsior.

The Overwatch League is the world’s first global Esports league with city-based teams where each team franchise will host at least two weekends of competition in the new home-and-away season schedule format throughout the course of the season with two to four games a day hosted in the area of the home team.

In Dallas, the “opening weekend” event will feature two matches on Saturday and Sunday featuring the Fuel taking on the Los Angeles Valiant on Feb. 8 and the San Francisco Shock on Feb. 9. Opening weekend in Dallas will take place at Esports Stadium Arlington, the largest dedicated Esports venue in North America.  After the success of the Dallas Fuel’s homestand weekend in April, the team was awarded the maximum of five weekends of competition in its market.

As part of the shift to a new tournament model, the Overwatch League will divide its 20 partnered franchises up into two global divisions, either the Pacific or Atlantic Conference, each with an associated secondary subdivision.

The Fusion will play 28 regular-season matches and compete in the Atlantic Conference’s Southern Division, which also includes the Mayhem, Justice, Reign and Outlaws.

Because of travel and scheduling requirements, the 2020 season will no longer be split into stages. However, the league will still host its annual midseason All-Stars event. The schedule has been designed to allow teams to have enough time to practice and rest between games after taking into account the stress that comes with traveling for international competition.

Ticket sales for the 2020 Overwatch League season will launch Aug. 28.