City Edition

Sixers’ new grey uniforms are perfect for sweatpants capital of the world

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Sixers

Sixers’ new grey uniforms are perfect for sweatpants capital of the world

The Sixers channeled everyone in Philadelphia’s inner hypebeast by unveiling their new alternate uniforms for the 2018-19 season last week. Did I like the uniforms when they slowly began to leak before the official reveal? No. They didn’t look great in any computerized renderings. They just seemed boring without the same clean simplicity that last season’s “Parchment” City Edition uniforms had. The jerseys felt like a letdown. 

Forget the leaks. Forget the digital mockups. Look at those threads on Joel Embiid, Ben Simmons and Dario Saric. The heather grey just pops when you see them on actual players and not some weird online mannequin. It looks like the Sixers are going to be draped in athleisure wear on the court. If you don’t like them, you’re missing a crucial aspect of what truly makes Philly the city that it is.

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Philadelphia is literally the nation’s top per capita consumer of sweatpants. My friend Greg (Massachusetts native and fan of the Patriots, who, people often forget, lost to the Eagles in Super Bowl LII) once came to one of my dad’s Eagles tailgates while I was in college. The next day he said, “I’ve never seen so many grown men in sweatpants and Air Maxes in my life.” 

He’s right! I didn’t realize it wasn’t “normal” for adult men to not wear sweatpants all the time until I moved into my freshman dorm and everyone else’s dad was wearing button-down shirts tucked into jeans like Danny Tanner. What would be better for Philly’s large adult sons than to wear uniforms that look like sweatsuits taken right from 9th and Wolf? Let the Sixers be comfortable. Let them take the court swagged out with the DGAF attitude that comes with unnecessarily wearing sweatpants at every given opportunity. Let them look like a 46-year old man from Port Richmond who believes he can shoot free throws better than Markelle Fultz. 

Give me those shorts with the Rocky-influenced title belt going around the waist. I will wear them every night to bed until I die. I will roll out of my bed on Christmas morning in this full uniform set, put on my Eagles Super Bowl Champions hat (I put it on every day) and watch basketball on my couch for 15 hours. I will watch the Sixers beat the Celtics, who are the most annoying basketball team in the universe, and I will feel more comfortable than I ever have previously in my life. 

And for those people who don’t like that this uniform set pays homage to the Rocky franchise, I would say they’re also just full of themselves. Philadelphia, for better or worse, will always be Rocky, cheesesteaks and soft pretzels (and now sweatpants). Rocky Balboa, who I definitely thought was a real person until I was, like, 11 years old, is just part of Philadelphia’s lore. That will never change. 

If you asked some random 35-year-old dude from Big Arm, Montana, if he knows what Philly looks like, he probably does just from the training montages in the original Rocky and Rocky II. And what does Rocky, who everyone under the age of 12 from South Philly believes actually exists, wear in the most iconic shots of our glorious city? 

Grey sweatpants.

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Sixers to wear gray 'Rocky'-inspired alternate jerseys

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@Sixers

Sixers to wear gray 'Rocky'-inspired alternate jerseys

The internet was buzzing Monday with images of the 76ers potentially wearing a gray alternate jersey during the 2018-2019 season.

Those rumblings were confirmed Tuesday and there's quite a story behind them.

The Sixers will, in fact, be wearing a gray "City Edition" jersey on Nov. 9 and it's inspired in part by Philly's most iconic fictional character and his sweatsuit, according to ESPN's Zach Lowe.

Lowe spoke with both the Sixers and Nike about the process behind the new jersey design:

Nike had been toying with the idea of a new uniform in the shade of heather gray, says Wil Green, design director for Nike basketball. They considered heather uniforms for a few teams. When the Sixers objected to multiple "Rocky" looks, both sides wondered if they might find common ground on a singular "Rocky"-inspired jersey that would reference the gray sweatsuit Stallone wore in the training montage from the original film -- perhaps the most famous of all "Rocky" scenes. (Seriously: If you can watch that scene, with Bill Conti's "Gonna Fly Now" surging in the background, without getting goosebumps, I'm not sure we can be friends.)

But here's the best part. Many of the Sixers players donned the final jersey for photo opportunities and the story behind T.J. McConnell wearing it is truly fantastic.

He posed in a meat locker with a gray sweatsuit on and bloody hands between hanging frozen meat. Just like Rocky Balboa did.

McConnell volunteered for meat locker duty. "If we're gonna do this, I want to go all out," he recalls telling team officials. "I want to be in the meat locker."

A true lunch pail kind of guy willing to get his hands dirty among the meat.

The most notable thing about the new "City Edition" uniforms is the lack of text on the jerseys. No "Phila," no "Sixers," nothing. Just the 13 stars logo around the player's number. The images obtained by ESPN also show the Sixers' "Ballin' Ben" logo on the shorts along with some red, white, and blue piping accents.

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No press release has been released by the team at the time of this posting, but you can read more about the unis from Lowe.

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Sixers unveil 'Phila Unite' playoff campaign

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Photo courtesy of the Philadelphia 76ers

Sixers unveil 'Phila Unite' playoff campaign

The logos have been popping up all over Philadelphia, and now the Sixers officially have unveiled their “Phila Unite” playoff campaign.

The inspiration dates back over 250 years. The postseason logo depicts a segmented snake around the Liberty Bell. In 1754, Ben Franklin drew the snake in the political cartoon “Join, or Die” in the Pennsylvania Gazette

Franklin’s objective was to unite the colonies. In this campaign, the snake represents the perseverance of Sixers fans from the Philadelphia area, out of state, and internationally as well. 

"Every turn we went, Ben Franklin's snake made all the sense in the world for us,” Sixers president of business operations Chris Heck said. 

The Sixers actually began putting together this campaign long before this 50-plus win season began. The organization came up with the idea three years ago and developed the design internally with the anticipation of the first playoff appearance since the 2011-12 season. 

“There’s no better way to say it than all of us really did believe in the process, and we believed in this and had no doubt that this is where we would be,” Sixers chief marketing officer Katie O’Reilly said. “To be able to have that belief, it really brought us together as an organization.” 

During home postseason games, the players will wear the City Edition uniforms, which feature the segmented snake underneath a flap on the shorts. The “Phila Unite” logo will be at center court for these games as well. 

The playoff logo will continue to appear throughout Philadelphia. It has been illustrated on murals around the city, on a 50-foot-by-50-foot banner on the Wells Fargo Center and on a 30-foot-by-20-foot flag on Humphrys Flag Company. Additionally, the Sixers’ staff distributed over 10,000 logo decals. 

(All photos courtesy of the Philadelphia 76ers)


Sixers fans can visit PhilaUnite.com to upload their photos to a custom overlay and engage with the hashtag #PhilaUnite. 

The Sixers will give away a T-shirt at the first playoff game and a “Phila Unite” rally flag at the second contest. Additional merchandise with the logo is available in the team store and SixersShop.com. 

“What this campaign is is authentic to the city,” O’Reilly said. “It’s authentic to the history, it’s so much of who we are, and I think it’s really representative of how we do things.”