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Philly brewery offering free beer alternative to Bud Light

As I've stated many times, free beer is great. And Lane Johnson's pact with Bud Light to bring free beer to the citizens of Philadelphia during the Super Bowl Championship parade is wonderful.

But you know what's even better than free beer from an international beer conglomerate?

Free beer from a local Philly joint.

Yards Brewing Co. will offer a free Philly Pale Ale to fans who wander off the parade route on Thursday and over to their beautiful and spacious new tasting room on Spring Garden Street. I was at their tasting room on the Saturday before the NFC Championship Game and confirm it is very Eagles-friendly.'s Danya Henninger spoke with Yards founder and president  -- and big Birds' fan -- Tom Kehoe about the fantastic gesture.

“We’ve waited so long,” Kehoe said, “that it just doesn’t seem right Philadelphians should be drinking a foreign owned, mass produced beer on such a proud day in our city’s history.”

Hard to argue with that.

So, that's at least two beers you can get gratis thanks to Doug Pederson and Nick Foles' having the gutsiest of guts. I'm going to guess a parade goer or two with a backpack will kindly offer you a can somewhere else along the way.

The parade is going to be lit. See you there. Drink responsibly. And as the mayor said, don't be a knucklehead.