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NBC SPORTS DIGITAL “BYTES”

May 15, 2014 – Vol. 24

April 2014 comScore Traffic

The Yahoo Sports-NBC Sports digital alliance ranked No. 2 among all sports destinations in April with 55.733 million unique visitors, according to comScore. NBCSports.com alone delivered 16.6 million uniques to the alliance, up 121% vs. April 2013. The alliance also ranked No. 2 for the month in minutes consumed (2.221 billion), total views (1.912 billion) and total visits (415,468 million).

NBC Sports Group Surrounds the Preakness

NBC Sports Digital will be surrounding the Preakness Stakes with NBC Sports Live Extra, CSNWashington.com and social media.

NBC Sports Live Extra: NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — will stream NBC and NBCSN Preakness Stakes coverage, and includes:

• Four online-only isolation cameras, including one on Kentucky Derby winner California Chrome during the race

• Bonus analysis by NBC Sports commentators

• Replays and highlights from the Kentucky Derby and earlier prep races

All Access: Horse racing fans can access content from the Preakness at a “social center” housed on NBCSports.com/Preakness. Fans can access and sort social media content from Instagram, Twitter and Vine through various streams including horse racing experts, horses (including the horses themselves, jockeys and trainers), a photos-only section and Vine videos. Preakness All-Access aggregates what’s trending around the race and what’s hot in the social world. In addition, fans can plug in their first and last names and will be given their ‘Horse Name’ to be shared on Twitter.

Twitter: Viewers and Tweeters alike will be encouraged to join the conversation by using the hashtag #PREAKNESS. Reminders will appear on screen throughout all of NBC’s Preakness coverage.

• On-air integration of live tweets from celebrities, horse racing experts and @NBCSN will be featured on screen throughout the broadcasts to keep viewers up to date with what’s happening on Twitter;

• A Trending Bar will be integrated into the live broadcast coverage to update viewers in real time as to what Preakness related terms are trending on Twitter;

• For the ultimate horse racing fan, @NBCSN will live tweet all week leading up to the Preakness, including the Preakness Draw, and provide interactive trivia and “Did You Know” tweets during the Preakness Classic broadcast. It will give fans behind the scenes access and information like never before.

Facebook: Fans will have the chance to join in on the Preakness broadcast:

• Everyone at home can pick their winner with the “Choose the Winning Horse” Facebook poll on www.facebook.com/NBCSports. The nation’s votes will be tallied and shown on-air during the Preakness broadcast.

CSNWashington.com is also focusing the spotlight on the Preakness. Insider Rich Dubroff will be there every step of the race, covering the post-position draw on Wednesday, the Breakfast at Pimlico, the Black-Eyed Susan race and previewing the big race on Friday night and coving the Preakness on Saturday. Check out CSNWashington.com for Rich’s reports, original video and photo galleries of the scene.

Two NHL Playoff Games Set Streaming Records

Tuesday’s Game 7 between the New York Rangers and Pittsburgh Penguins, in which the Rangers advanced to the Eastern Conference Final with a 2-1 win, scored the best authenticated NHL game ever on NBC Sports Live Extra in uniques (71,459) and visits (79,122), and was also the best non-Stanley Cup game ever, regardless of authentication, in those metrics.

Game 6 of the Chicago Blackhawks - Minnesota Wild series, in which in the Blackhawks defeated the Wild to advance to the Western Conference Final on Tuesday night, delivered the best authenticated NHL game ever in live starts (204,798) and minutes consumed (3.876). It is the best non-Stanley Cup game ever, regardless of authentication, in these metrics.

Golf Central and LiveFrom THE PLAYERS Fan Voting

Golf Channel introduced a new second-screen experience during its coverage of THE PLAYERS Championship last week. Using an interactive TV platform called iPowow, Golf Channel engaged viewers by inviting them to join the on-air conversation on Golf Channel shows, including Golf Central and Live From THE PLAYERS.

During the shows, Golf Channel talent directed viewers to a special website, www.GolfChannel.com/vote, where they could vote on questions posed during live segments, using either a computer or mobile device. After answering the question, viewers then could track results to the second until a final tally was revealed on the air.

One of the questions posed was: “Should THE PLAYERS be considered the 5th Major?” Viewers voted 51% no to 49% yes, but the dynamic voting varied across the nearly 16 minutes Live From featured the question. Golf Channel plans to use this application again in the future.

Rotoworld Draft Recap

With the NFL Draft complete, Rotoworld has a post-draft recap and analysis of what this means for the upcoming season and your fantasy team.

AFC Draft Grades

http://www.rotoworld.com/articles/nfl/47170/174/draft-2014-afc-draft-grades

NFC Draft Grades

http://www.rotoworld.com/articles/nfl/47166/174/draft-2014-nfc-draft-grades

NFL Draft Surprises

http://www.rotoworld.com/articles/nfl/47152/365/nfl-draft-surprises

Rookie Rankings

http://www.rotoworld.com/articles/nfl/47176/365/ranking-the-rookies
2015 Mock Draft – First Round

http://www.rotoworld.com/articles/cfb/47165/344/norris-2015-mock-draft-511

2013-2014 Premier League Season Recap

NBC Sports Live Extra: NBCUniversal’s unprecedented presentation of “Championship Sunday” this past weekend concluded the most comprehensive season-long coverage of the Premier League available anywhere in the world, resulting in streaming milestones.

Viewers consumed a total of 259.2 million minutes of live Premier League action via NBC Sports Live Extra during the 2013-14 season.

On “Championship Sunday,” fans streamed more than 4.2 million minutes– the best Sunday in Premier League history.

ProSoccerTalk: The end of the 2013-14 Premier League season means all of the post-season recaps and analysis can begin. ProSoccerTalk is featuring a comprehensive season review. Below is the editorial calendar, and a list of the articles and analysis. Catch all of it here: http://prosoccertalk.nbcsports.com/tag/pst-premier-league-awards/

May 12

Video, top 10 goals of the season

10 biggest storylines

How the USMNT players fared

Story of the coaches

10 best games of the season

PL Playback review

May 13

Premier League Young Player of the Year

Gradebook

Premier League Player of the Year

Premier League Coach of the Year

Premier League by the numbers

May 14

Top 10 goalkeepers

Top 10 defenders

Top 10 midfielders

Top 10 strikers

May 15

PL winners & losers

Premier League Best XI

Video, top 10 saves of the season
-- NBC SPORTS DIGITAL --