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PBR FINALS ON NBC, SUNDAY 4 P.M. ET

NEW YORK – October 27, 2011- The top 40 bull riders in the world compete in the Built Ford Tough World Finals, from Las Vegas Nev. Coverage on NBC begins at 4 p.m. ET this Sunday.

Craig Hummer, Ty Murray and Marty Snider will call the action from the Thomas & Mack Center in Las Vegas.

The World Finals began on Wednesday, October 26 and consist of six rounds. The 15 competitors with the highest point value proceed to the final round on Sunday. No. 1 Silvano Alves, the 2010 PBR Rookie of the Year, will look to become the fourth Brazilian in the past six years to win the world championship. The winner earns the PBR title of $250,000, the coveted world champion buckle, and receives a $1 million dollar bonus.