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Aston Villa owner Tony Xia mulling stadium rebrand

Aston Villa v Newcastle United - Premier League

BIRMINGHAM, ENGLAND - MAY 07: A general view of the stadium prior to the Barclays Premier League match between Aston Villa and Newcastle United at Villa Park on May 7, 2016 in Birmingham, United Kingdom. (Photo by Richard Heathcote/Getty Images)

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Tony Xia was only recently named Aston Villa owner, but the Chinese businessman already has sweeping plans in place in an attempt to bring the now Championship side back to England’s top flight.

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The 39-year-old purchased the club this week from American Randy Lerner.

After stating on Thursday that he plans to spend big money this offseason to help guide Villa back to the Premier League, Xia has now said that he will be looking to rebrand Villa Park.

Xia told the Beijing Times:

“One of the things we have thought about is using the Lotus Health name to rebrand Villa Park. Villa Park is a very historical stadium, so we will not simply and callously destroy a club’s history.

“We want to use Villa’s history and its substantial fan base around the world to also promote Lotus Health products and services globally. The ideal scenario would be for fans to enjoy Lotus Health products at Lotus Villa Park, it would be a great advert for both brands.”

Lotus Health is a sector of Chinese company Recon Group, which Xia has overseen since 2004.

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