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“Regular Pablo Mastroeni,” meet “Giant Pablo Mastroeni”

giant Mastroeni

When it came to marketing pro soccer back in the day, all efforts pointed to chasing the kids and families, many of whom dwell in the ‘burbs. As such, early MLS facilities migrated toward the perimeters, too.

But “Soccer Marketing 2.0” arrived, establishing that money aimed at 20- and 30-somethings was usually money better spent. See “Toronto,” “Portland,” “Seattle,” etc.

Of course, those suburban stadiums were already built in some markets; too late to put ketchup back in the bottle on that one.

Still, as we can see, the smart patooties in MLS are inventing new ways to get league messages before urban eyes, regardless of facility logistics. Take this photo above, for example, which the fine folks of downtown Denver can see starting today.

Besides, how often will I get to post on this blog about the 90-foot version of Pablo Mastroeni? Look at him. That dude is ginormous!