Tottenham fans alarmed by Gareth Bale’s removal from promotional materials
Speculation surrounding Gareth Bale’s seemingly impending transfer has picked up steam since former teammate Clint Dempsey left Tottenham Hotspur for Seattle Sounders FC. In New York’s Times Square, the giant Bale NBC billboard came down today, adding fuel to the fire.
Unfortunately, we’re not staffed with anybody named Nostradamus, or any direct descendants (that we know of).NBC rented the billboard for a year and will change its look every so often during the season, as the Sports Business Journal reported in July:
As NBC replaces Fox Soccer and ESPN as the destination for EPL fans, the network hopes to win new ones by spotlighting the league’s fan culture. In Manhattan, for example, there are pubs associated with specific teams. It’s not unusual for an Arsenal fan in New York to be told to try another pub around the corner because, “This is a Tottenham bar.”
“Keep in mind, there isn’t a traditional hometown team in the Premier League for fans in the U.S.,” Miller said. “When you’re trying to sell a league where many of the people are not as familiar with the stars, I think showing them the excitement and emotion of the fans is one good way of doing it. We want to widen the net by growing the sport and creating a rooting interest.”
There are additional New York-based marketing efforts in play, as well:
■ A Times Square billboard, measuring 5,472 square feet, debuted two weeks ago with the image of Tottenham Hotspur star Gareth Bale and the tagline “Every Match. Every Team. Every Week.” The billboard, on 48th Street and Broadway, has been rented for one year, and NBC plans to change its messaging during the course of the season. According to a source, the rate card for a space of that size in Times Square is $200,000 per month. In the weeks leading up to the Aug. 17 start of the 2013-14 EPL season, an artist — expected to be chosen this week — will work daily in public view at the Times Square site on a new ad for the billboard.
At the same time as the billboard incident, Tottenham changed away from its Twitter background image featuring Bale, which also sent up red flags for many supporters. Football.co.uk has a before-and-after shot.Tottenham took to its official Twitter account on Tuesday to respond to both incidents. As it turns out, there is a logical explanation that has nothing to do with Bale transferring to Real Madrid — yet.
We’ve been delighted with the response to the Gareth Bale NBC billboard in Times Square @nyspurs #THFC— Tottenham Hotspur (@SpursOfficial) August 6, 2013
The two-week campaign was so popular that it was extended by a further fortnight, which ends today @NYSpurs #THFC— Tottenham Hotspur (@SpursOfficial) August 6, 2013
Changing our Twitter background seems to have created a bit of a frenzy. With Clint leaving the Club, it was time for an image change #THFC— Tottenham Hotspur (@SpursOfficial) August 6, 2013
Gareth was on that background too. Did anyone notice? We change our social media backgrounds regularly and feature all players. #THFC— Tottenham Hotspur (@SpursOfficial) August 6, 2013