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World Cup tickets to go on sale, let the games begin

FIFA s Marketing Director Weil and former Brazilian soccer players Torres and Torres show a model of the ticket for the first game of the Confederations Cup in Rio de Janeiro

FIFA s Marketing Director Thierry Weil (R), former Brazilian soccer players Carlos Alberto Torres (C) and Alexandre Torres show a model of the ticket for the first game of the Confederations Cup, during the media presentation for FIFA Venue Ticket Centres in the six host cities, in Rio de Janeiro May 28, 2013. Weil showed how the ticketing pick-up will work and explained the ticket design and its special features. REUTERS/Pilar Olivares (BRAZIL - Tags: SPORT SOCCER)


This morning’s announcement from FIFA, regarding the date for World Cup 2014 tickets being released, was a pretty monotonous one.

But to so many people, it meant so much.

20th August, 2013. Mark that date down. Plenty of others will be, as they aim to make as much personal profit out of the distribution (illegal or legal) of World Cup tickets.

This has irked me in recent years, it always will and there is no real way of changing it. I hope there is.

But for the real fans of the sport, the men and women who live, sleep and breathe soccer, there is hardly any chance they will ever get to go to a World Cup match.

Almost zero.

That is because when the tickets go on sale in just under three months time, they will be snapped up by ticket agencies, then somehow filter down to scalpers or illegal ticket touts, who will charge extortionate amounts to gain entry into an event which is meant to bring the world together to celebrate the beautiful game. Not keep the majority locked out because they are priced out of it.

Rant over.

But how can we change things in the soccer world to give cheaper ticket prices and distribute the tickets more evenly?

Well firstly, the internet has obviously played a huge role in the advent of tickets being snapped up by agencies or individuals whose sole aim is to grab as many tickets as they can, then sell on for huge profits. In their press release this morning, FIFA announced that tickets will be available online.

That system is way to easy to infiltrate with multiple accounts all able to buy tickets at the same time.

I guess that is just the world we live in today. Sport is big business. Tickets to watch the biggest events are sold at a king’s ransom and that’s just the way it is.

75% of the estimated 3 million tickets for the 64 games in Brazil next summer will be sold via That is one huge payday for world soccer’s governing body.

They are probably too busy counting up all that cash to really worry about whether or not the tickets are getting into the hands of legitimate fans or not. And by selling through the internet there really is no way to tell.

Efforts have been made by FIFA to distribute tickets to Brazil’s poorest areas and indigenous people. I respect that. But in the grand scheme of things, it makes no real difference.

So for now, until some bright spark comes up with a better solution, plenty of fans across the globe will have to sit, wait, hope and save up, before they ever get the chance to go to see soccer’s greatest show.

Any suggestions for how World Cup 2014 tickets can be distributed more fairly would be much appreciated.