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Celebs, babies and beer: its Super Bowl ad time

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Celebs, babies and beer: its Super Bowl ad time

NEW YORK (AP) It's showtime.

While the San Francisco 49ers and the Baltimore Ravens battle each other on the field during Super Bowl XLVII, advertisers will compete against each on advertising's biggest stage.

The stakes are high, with 30-second spots going for as much as $4 million this year. And more than 111 million viewers are expected to tune in.

About 28 of the 35-plus advertisers released ads early this year, trying to get a head start on capturing the buzz through social media sites. But early buzz is no guarantee viewers will remember your spot the day after the big game. And of course, some advertisers are waiting for Sunday night for the big reveal of their spots, including M&Ms, Chrysler, Oreo and BlackBerry.

``What we see on the night of the game is really important,'' said Kelly O'Keefe, a professor of creative brand management at the Virginia Commonwealth University Brandcenter.

Here are some ads to look for during Super Bowl commercial breaks:

- Samsung is going big with a humorous two-minute ad starring actors Seth Rogen ("The Guilt Trip'') and Paul Rudd ("Role Models'') that features its Galaxy phones and tablets.

-Anheuser-Busch aims for the heartstrings with an ad showing a baby Clydesdale growing up. And Godaddy.com is showing a close up of an extended kiss between supermodel Bar Refaeli and guy wearing glasses.

- Kraft enlists Tracy Morgan from NBC's ``30 Rock'' to introduce its new Mio Fit water enhancing drops in a 30-second ad during the third quarter.

- Best Buy's 30-second ad in the first quarter stars Amy Poehler, of NBC's ``Parks and Recreation,'' asking a Best Buy employee ``lots of questions.''

- The Milk Processor Education Program, known as MilkPep and popular for its ``Got Milk?'' print ads, is featuring actor and professional wrestler Dwayne ``The Rock'' Johnson in a 30-second ad in the second quarter.

- Calvin Klein will show male model Matthew Terry strutting in underwear.

- Gildan Activewear's ad shows a man waking up ``the morning after'' and trying to get his t-shirt off his sleeping companion.

- First-time advertiser Axe's 30-second ad, in the third quarter of the game, shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead.

- Hyundai Motor Group's Kia invents a fanciful way that babies are made, blasting in from a baby planet in its ``Space babies'' ad for the 2014 Sorento crossover.

- The E(asterisk)Trade talking baby will make a seventh appearance in the Big Game.

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Ravens agree to terms with first-round pick Hayden Hurst

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Ravens agree to terms with first-round pick Hayden Hurst

The Ravens have their entire 2018 draft class locked up.

The team agreed to terms with first-round pick Hayden Hurst, according to NFL Network's Ian Rapoport.

Hurst's rookie contract - like all first-round picks - is a four-year deal with a team option of a fifth year. According to the Collective Bargaining Agreement, the 25th overall pick is due $11.1 million. 

The 24-year old, who was a walk on at South Carolina at 21-years old after being drafted by the Pittsburgh Pirates in 2012, finished his three-year career with 100 receptions, 1,281 yards and three touchdowns.

Standing at 6-foot-3, Hurst will be a nice addition to the TE corps with Nick Boyle and third-round draft pick Mark Andrews. 

Fellow first-round pick Lamar Jackson signed his rookie contract on June 5th.

Training camp kicks off for the Ravens July 19th. 

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Ravens experimenting with getting Joe Flacco and Lamar Jackson on field at same time

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Ravens experimenting with getting Joe Flacco and Lamar Jackson on field at same time

Since drafting Lamar Jackson, the Ravens have made it clear that Joe Flacco is their starter. That doesn't mean they're not experimenting with having them both on the field at the same time, however. 

During this week's minicamp, the team has been lining Jackson up at multiple positions. 

"Gosh, I sure like him out there helping us," coach John Harbaugh said of Jackson during Tuesday's minicamp, via ESPN.com.

"If you put two quarterbacks on the field at once, what options does it create for our offense? That's what we're trying to figure out."

While at Louisville, Jackson rushed for 4,132 yards and 50 touchdowns in three seasons. That's more rushing yards than No. 2 overall pick Saquon Barkley. That unique skill set could be the creative options the Ravens are looking for. 

While at the NFL Combine, however, Jackson refused to workout at any other position than QB. 

"I have a lot of fun seeing what they come up with and what they're going to come up with next," Jackson said. "We'll see where it goes. You have to use your good players."

The Ravens are already viewing Jackson as one of those 'good players.' 

"Once he gets out of the pocket, it's like watching a young Michael Vick," LB C.J. Mosley said after minicamp practice. "It's amazing to watch. When you're defending him, you just have to act like you're tagging off -- you don't want to be on the highlight reel."

Harbaugh has alluded to the fact that the rookie will be active on game days, just exactly how they get the most out of him is what's in play.

"There's a lot of considerations that go into that," Harbaugh said of using two QBs at the once. "Everybody has an opinion. I've read a few. You want to find a way to get the most out of all your guys."

While Flacco isn't the fasted QB in the league, he has shown glimpses of running ability in the past. Figuring out how to utilize Flacco when Jackson is under center is where things will get interesting.

Interesting - as long as it works - is what Ravens fans have been searching for over the last several seasons. 

"Joe has to be able to do other things if [Jackson is] throwing the ball," Harbaugh said. "It gets the creative juices flowing for our offensive coaches, and they've worked hard on that."

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