Three years running, the Super Bowl has set a TV viewership record. CBS is hoping that happens again on Sunday.
Last year, NBC's broadcast hit an average audience of 111.3 million people.
But ratings are a mere point of pride for CBS heading into kickoff. The ads have already been sold (some at more than $4 million a pop), so the network can now only hope to put forth its best broadcast and redirect as much of the Super Bowl glow toward its other programs and its cable sports network.
Telecasters Jim Nantz and Phil Simms will call the game while more than 60 cameras cover the action - with at least one keeping an eye on the parents of 49ers coach Jim Harbaugh and Baltimore Ravens coach John Harbaugh.
- Jake Coyle
EDITOR'S NOTE - ``Super Bowl Watch'' shows you the Super Bowl and the events surrounding the game through the eyes of Associated Press journalists across New Orleans and around the world. Follow them on Twitter where available with the handles listed after each item.
Enjoying a game at M&T Bank Stadium just became a little more affordable.
On Thursday, the Ravens introduced their new "Flock Friendly Fare," reducing the price of 21 of their most popular food and beverage items.
The change comes as the organization focuses on revamping the fan experience in 2018. Fans will see an average of 33 percent in total savings and up to 53 percent savings on a single item.
"As a lot of you probably know, after every game we survey fans to see how we're doing; what have we done well and what have we not done well. Over the years, one of the biggest criticisms we received was for the gameday concessions prices," Ravens President Dick Cass said on the team's website.
Alcoholic beverages were all reduced by $1 with the addition of domestic 12 ounce beer for $5.
Chicken tenders with fries went from $11 to $7, while a slice of pizza went from $8.50 to $6. No single item will cost above $9.
On average, you will now be able to feed a family of four for $44 compared to $66.75 in years past. To see all of the reductions, click the arrow in the post below.
In 2017, the Atlanta Falcons reduced their concession prices upon opening their brand new Mercedes-Benz Stadium. The Ravens, however, are expecting to lose $1.5 million in concession revenue due to the change.
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Vegas has spoken and they are not optimistic about rookie Lamar Jackson starting under center for the Ravens in 2018.
Bovado, an online gambling site, has set the odds on how the top 2018 rookies will perform and they have Jackson getting 0.5 starts this season.
That number will come as a surprise considering the popular narrative that Lamar Jackson will be the Ravens' starter in no time. The team made it clear they are planning for life after Flacco when they traded back into the first-round of the 2018 draft to select the quarterback out of Louisville at No. 32.
Flacco - who is entering his 11th season with the organization - is experiencing a decline in his performance of late, one that can not be put entirely on his shoulders as the team has failed in finding him valuable weapons to throw to. Nonetheless, Flacco's projected 2018 season is very much up in the air and it appears Vegas is betting on the one-time Super Bowl MVP to bounce back.
However, the Ravens have failed to make the playoffs four of the last five seasons, and if that trend continues into 2018, the rookie could get his shot at flipping the script.
If you're a betting man, it could payoff to bet the over on Jackson. Low risk, seemingly high reward.
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