Don’t be alarmed if you see numerous NFL prospects running around the field with cheetah print adidas cleats. No its not for charity or a charitable cause, but rather a chance for the athlete to make some waves before even joining an NFL squad.
Those NFL prospects are vying for a private island.
That’s right. With one tweet, adidas announced the ultimate incentive for any athlete willing to wear their special edition adizero 5-star 40 cleats during the 40-yard dash event at the 2017 NFL Combine.
But, there's one other requirement that makes this private island a distant dream. The prospect must beat Chris Johnson’s 2015 record of 4.24 seconds.
The cleats are designed specifically for this popular event, weighing in at a whopping 4.8 ounces and now can provide soaking up the sun and catching the waves to one lucky prospect.
Adidas will be the kings of the jungle with this fun marketing tactic while one prospect could be crowned the king of the 40-yard dash.