Former NFL tight end Todd Heap and his family went through an unimaginable tragedy. Now, they're looking to spread joy.
Police say Heap was moving a truck in the family's driveway on April 14, when he accidentally hit and killed his 3-year-old daughter Holly.
Now, after the outpouring of condolences and sympathy from friends, the Heap family wants to pay it forward.
The family has started the website "hugsfromholly.com" in memory of Holly, who would have turned 4 on Wednesday.
"Holly was known to give the best hugs, and her love for everyone and everything in life was contagious," a statement on the site reads. "Let's spread this joy as we scatter sunshine in Holly's honor on her birthday."
The former Pro Bowl tight end played 12 seasons in the NFL, for the Baltimore Ravens and Arizona Cardinals, before retiring in 2013.
"Smile more," the site reads. "Compliment somebody. Write a kind note. Share treats (or chicken nuggets). Do a free lemonade stand. Leave a bigger tip than usual. Pay for the person behind you in the drive-thru. Donate a book in Holly's honor. Turn up the music and dance ... the list is endless. Be creative!"
The family has also created the hashtag #hugsfromhollyday, and they ask participants to share their acts of kindness and post them on social media.
Hugsfromholly.com also includes an option to make a donation in their daughter's honor to the Baltimore Community Foundation, a group of charities that benefit the Baltimore area.
"Share this! Shout it from the rooftops!" the site continues. "Let's spread kindness and love and make Wednesday a HOLLYday!"