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The case for 'Making Hockey Fun Again,' and the Capitals’ place in it

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The case for 'Making Hockey Fun Again,' and the Capitals’ place in it

Like it or not, the NHL is becoming younger, louder, and more personable. And as its young stars begin to gain leadership positions, the demand from a younger subset of fans grows larger: Make hockey fun again. Let players have personality on the ice and off, be it through social media engagement, game-day fashion, or creative goal celebrations.

Some say that hockey was always fun. True, to an extent. 

Minute per game minute, you arguably can’t find a faster, more action-packed major sport. But among the North American leagues, and internationally, the NBA still dominates on Twitter activity and in its social media. 

One of the biggest factors that helped basketball succeed in the social age wasn’t the NHL’s commonly preached conformity.

The NBA found huge success in marketing its star players as larger-than-life, letting them have public personas that tied into larger, richer narratives spanning careers, teams, and decades.

Superstar Auston Matthews, the up-and-coming 21-year-old face of American hockey, has taken note, citing NBA star Russell Westbrook’s individuality as a source of inspiration in a recent GQ feature

He’s well met by former USA National Team Development Program teammates Jack Eichel, who was recently named captain of the Buffalo Sabres; Dylan Larkin, Detroit’s hometown darling who’s stepping up as an assistant captain for the Red Wings; and Matthew Tkachuk, who’s also wearing an A in Calgary.

It’s not only the born and bred American youngsters who are ready to stand out. The team responsible for the resurgence of the debate about how much fun is too much is none other than the Washington Capitals, whose summer celebrations led to the ban of the legendary Cup Stand.

Though the publicity of their championship celebrations was revolutionary, the Capitals hold more promise in amount of fun per sixty. After a title win, their petty grudges are only transforming into a bold sense of self-confidence.

Alex Ovechkin is already a superstar on a mission to grab the attention of all the boys and girls and babes in the hockey world. Evgeny Kuznetsov’s interviews and celebrations reveal a player growing into the spotlight, ready to embrace a downright devious kind of skill against his opponents. Braden Holtby is already a league-recognized style icon whose meticulously chosen plaid suits and well-groomed beard have woven into the hype of game-day coverage. And Nicklas Backstrom is finally smiling on-camera.

(This isn’t even mentioning highly polarizing figure Tom Wilson, whose aggressive approach on the ice has earned him the marking of a player everyone hates unless he’s on their team.)

If the NHL wants to appeal to new viewers, it can gain ground by marketing its stars outside of a bland, monotone mold for success. 

With high-scoring, chaotically delightful games that happen almost every night all across the continent, an audience needs something to anchor them.

Individuality isn’t a bad place to start.

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The Capitals are looking for a rare sweep of the Buffalo Sabres

The Capitals are looking for a rare sweep of the Buffalo Sabres

The Buffalo Sabres do not rank high among the Capitals’ most hated rivals, but when you look back at the history of these two teams, Washington has struggled against the Sabres more than you may think.

In the Caps’ first two seasons they faced Buffalo 10 times. Washington lost nine of those games and tied one. In fact, the Caps managed only two wins total in their first 32 meetings.

Even when Washington advanced past their initial struggles as a franchise, success against Buffalo has been hard to come by. In their 43 seasons as a team, the Caps have only managed to sweep the season series with the Sabres three times in 1988-89, 2012-13, 2016-17.

On Saturday, however, the Caps can make it four.

Buffalo visited Washington twice in December with the Caps winning each game. On Saturday, Washington heads to Buffalo for their final meeting of the season. (1 p.m., NBC Sports Washington).

Games notes

Hagelin debut

Carl Hagelin will make his Capitals debut Saturday.  He suited up for the first time with his new team on Friday after getting trade by the Los Angeles Kings on Thursday. He practice on the fourth line with Nic Dowd at center and Chandler Stephenson on the wing.

The newly acquired Nick Jensen will not be available for the game.

End of the road

Saturday’s game will be the sixth and final game of a season-long six-game road trip. Washington has already earned three wins guaranteeing them at least a .500 finish. A win Saturday will give them four out of six and turn a respectable road trip into a very good one.

Watching the standings

With two points, Washington can pull even with the New York Islanders. The Caps have 75 points while the Islanders sit in first place with 77. New York has a game in hand on Washington and they play later Saturday night, so a tie in the standings on Saturday afternoon could prove to be short-lived.

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Capitals send best wishes to now former teammate Madison Bowey

Capitals send best wishes to now former teammate Madison Bowey

Madison Bowey was traded to the Motor City earlier today as well as a second round draft pick for defenseman Nick Jensen and a fifth round draft pick. Washington promptly re-signed their new addition to a four-year, $10 million dollar contract.

After hearing the news about their teammate's departure, memebers of the Caps' took to social media to give their best wishes.

View this post on Instagram

good luck brother !!gonna miss u champ!!2

A post shared by Alexander Ovechkin (@aleksandrovechkinofficial) on

Bowey, a Stanley Cup champion, was a vital member of the 2018 Capitals' squad in their pursuit of the Cup.

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