Even though Caps fans cannot be in person to support their team on the road to the Stanley Cup this season, the Capitals organization and NHL found creative ways to keep the fan base involved in the team’s playoff run.
Through a number of virtual initiatives, Caps fans are now able to stay connected to their team and show their support from a distance while Washington competes at Scotiabank Arena in Toronto.
The team first encouraged fans to share personalized good luck messages and cheers for the players, which can be submitted at WashCaps.com/RallyCaps. A Capitals theme will be applied to the video, and fans will receive the video for personal use. They will also be featured on Caps’ social media channels.
Next, it’s not Capitals hockey without Unleashing the Fury. Capitals fans can record themselves doing their best reenactment of the Unleash the Fury montage showed during games, and the videos will be used during playoff games and on social media. Videos can be submitted at WashingtonCaps.com/FanFury.
The NHL also hopes to keep the tradition alive of fans showing their support with signs during warmups, so if Capitals fans make a handmade sign and tweet a photo with the hashtag #NHLWarmups with @Capitals tagged, the photo may be shown in the arena during warmups.
In addition to these initiatives, there will also be a virtual gameday pregame show, behind the scenes footage and special digital content on the team’s social media channels, a virtual pep rally with radio play-by-play broadcaster John Walton, hockey ambassador Haley Skarupa and anthem singer Sgt. Major Bob McDonald, a Stanely Cup Playoff Bracket Challenge, special offers at the team stores at Capital One Arena and Medstar Capitals Iceplex, the chance for Club 365 members to submit photos of how they represent #ALLCAPS and matchup graphics and broadcast info featured on the video screens outside Capital One Arena.
The Capitals will begin their first-round playoff series with the New York Islanders on Wednesday at 3:00 p.m., so it’s time for fans to start showing their support virtually!
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