As the 2020 NFL season begins, the power rankings have not been kind to the Washington Football Team. However, there is one list that has them near the top: Forbes’ 2020 Most Valuable NFL Franchises.
The annual list has Washington at No. 8 entering the 2020 campaign with an evaluation of $3.5 billion, good for a 3% increase from the 2019 list. Washington had ranked No. 7 in last year’s rankings with a value of $3.4 billion.
The Dallas Cowboys lead the way with a value of $5.7 billion, while the New England Patriots, New York Giants, Los Angeles Rams, San Francisco 49ers, New York Jets and Chicago Bears follow in that order.
Washington’s evaluation shows that the last year has been successful fiscally, but it now will be interesting to see where the franchise goes from here as the upcoming year will largely impact the future.
With a new name for the 2020 season as well as a potential change in the future, new branding factors come into play. Washington also has a new team president in Jason Wright at the helm, as well as Ron Rivera leading the charge on the field.
Sexual misconduct allegations could impact the organization, and the coronavirus pandemic restricting fans from attending Washington’s home games in 2020 will surely change the revenue numbers.
Still, Forbes’ report shows that it takes a lot to truly throw off an NFL franchise’s ability to grow financially year after year. Despite an unclear future, football will carry on.