After a breakout month of October during the Nationals' World Series run, Juan Soto is a name a lot more people know by now. But has he already done enough to be one of the most marketable and visible players in the sport?
His agent Scott Boras believes Soto should already be in that conversation. Boras joined NBC Sports Washington's 'Nationals Talk' podcast and spoke very highly of the phenom.
"I would say he is one of the true faces of baseball going forward. I think who he is and who he is at such a young age; the youth of baseball, I think Juan will be one of the key figures of his generation going forward," Boras said.
Boras went on to explain why Soto's personality should lend itself to such a role. Soto is not only a prodigious baseball player, he has an it factor about him.
"He is a remarkably gifted person on the field, but off the field he is kind and warm and diplomatic. He is very much into the community of D.C. He just recently did something with President [Barack] Obama and [President Bill] Clinton for the high school graduates in the Washington area. It's something where he's a very aware and very smart player. I think the sky is the limit for Juan because of his abilities, but also because of how he carries himself off the field where he's going to be a real face of baseball for a long time," Boras said.
LISTEN TO THE FULL INTERVIEW BELOW
As Boras alluded to, Soto participated in a virtual commencement day on May 16 alongside two U.S. Presidents and other celebrities such as LeBron James, Kevin Hart and Alicia Keys. That is at least one indication of his newfound fame after the 2019 Nationals season.
But because the 2020 MLB season remains on hiatus, it's difficult to judge just how much last year raised Soto's profile. Surely it did, but that will be easier to determine when the season is back and his name is once again in the headlines.
It would not be surprising if Soto started landing more endorsements, perhaps even some national spots. Boras appears confident that isn't far down the road.
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