This morning's Fresh Take comes from UMBC social media guru Zach Seidel, who captured the internet's hearts when the Retrievers upset Virginia last year.
One of the best things about social media is that it allows fans to interact with their favorite teams and players.
At first, teams used the medium as another way to send out press releases and statements, but over the past few years, many teams/programs have realized the value of using the interactive space as way to show personality and their inner fan. The LA Kings really started the trend during their first Stanley Cup run in 2012, the Colorado Rockies and Vegas Golden Knights have taken it to a whole other level, while the entire NBA is so ingrained in Twitter that #NBATwitter is its own sub-culture of social media.
During UMBC’s NCAA Tournament run last year, the Twitter account went from 5,400 followers at tip-off of the first game on Friday night, to 111,000 followers by Monday morning. So, if you happen to be running a social media account when your team pulls an upset (though will anyone ever really be better than that one?), here are my tips:
1. Have Fun With It: People love it when famous people are “just like them”, same goes for athletes and teams. Just show some emotion in your tweets, acknowledge the pressure of the moment, make some jokes and answer some questions people ask.
2. Know Your Institution: The game is essentially an infomercial for your school, people are going to want to learn all about the place, so make sure you know important facts about the school to put out there. A key players major, maybe how great of a program that is at your school. Maybe a player is from out-of-state, mention out of state enrollment numbers, etc...It’s your moment to weave information and the game to best promote.
3. Celebrate, But Don’t Hate: People like underdogs, but don’t like arrogant winners. Make sure to celebrate your victory, but never put down the opponent. You can mention the win, but don’t say the other team lost, played poorly, or a certain player was bad. Keep all the focus on your program. Be gracious in victory and don’t “troll” opposing fan base/team/players, that will just turn people off from your school.
In case you're too excited to listen to my very simple rules, here's a few that will always work:
1. Brb getting fitted for our glass slipper
2. Another 1 bites the dust
Virginia, in case you were wondering, tips off at 3:10 PM ET against 16-seed Gardner Webb. While we didn't make it back to the big dance, we will always have a few shining moments to look back at on Twitter (and, you know, in NCAA tournament history).
So you're making fun of us for not making the tournament out of a one-bid league....by reminding us we pulled off one of the greatest upsets ever last season against your team? https://t.co/zg2gscIaKj— UMBC Athletics (@UMBCAthletics) March 21, 2019
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