By Rick Horrow
Podcast editor: Tanner Simkins
Rick Horrow sits down with Paul Tagliabue, former NFL commissioner, and takes you through the biggest stories in sports business.
- LISTEN TO THE FULL PODCAST HERE.
- Ahead of this weekend’s big matchups, the NFL and Intuit Inc announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship Games. As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. “We’re proud to have Intuit as the NFL’s first-ever presenting sponsor for both AFC and NFC Championship games,” said Renie Anderson, NFL Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Intuit has a longstanding reputation as a leader in the financial and accounting software industry that NFL fans recognize and trust this time of year.” Beyond the presenting sponsorship of both 2019 AFC and NFC Championship games, Intuit also becomes the NFL’s official sponsor for financial and accounting software, as well as tax preparation services.
- This year’s Indianapolis 500 “will pay special tribute” to Mario Andretti and the 50th anniversary of his only Indy 500 win in 1969. According to the Allentown Morning Call, Andretti’s 50th anniversary celebration will include a “commemorative logo that will be used on the cover of the race program, on special merchandise and other places to celebrate the anniversary,” and the “coveted bronze badges that have long served as credentials that allow garage and pit lane access will feature Andretti.” Beginning May 1, the IMS Museum “will feature a special Andretti section devoted to his entire career.” Because Andretti is “still so involved in IndyCar Series racing,” he will “be around IMS almost all of May.” IndyCar CEO Mark Miles said that he "hopes to make a formal announcement” about a new series title sponsor next month; NTT Data reportedly is in talks as a potential replacement for Verizon. Andretti Autosport, home of rising IndyCar star Zach Veach, will obviously be front and center throughout the May celebration.
- Thuuz Sports, using their custom designed algorithms to measure real time global event excitement, determined that the Philadelphia Eagles and New Orleans Saints were the most exciting teams throughout the NFL regular season. The Kansas City Chiefs’ record-setting game with the Los Angeles Rams was the most exciting regular season game of 2018. In terms of most exciting teams, the Eagles and Saints were the only teams to have eight games register as “GREAT” on the excitement scale. KC had seven Great Games make the list, while three non-playoff teams – Cleveland, Pittsburgh, and Tampa Bay – joined the Rams with six Great Games each. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. Coming soon: Thuuz’ evaluation of this year’s thrilling NFL post season matchups, as well as Super Bowl LIII.