Other Sports

1.30.19: Rick Horrow sits down with Brad Edwards


1.30.19: Rick Horrow sits down with Brad Edwards

By Rick Horrow

Podcast editor Tanner Simkins



The Atlanta Super Bowl Host Committee has announced final details around Super Bowl
LIVE presented by Verizon. Musical acts set to play the free concert series include country
music star Craig Campbell; Atlanta-borne indie rock and pop group Hero The Band;
psychedelic rock band Hearty Har, which consists of John Fogerty’s sons, Tyler and Shane;
and more. Atlanta native and world-renowned singer Monica will headline the final night of
Super Bowl LIVE. As the presenting sponsor to Super Bowl LIVE, Verizon will engage with
fans through multiple activations, including the stage side Verizon Up Members Lounge and
the Verizon Experience. iHeartMedia Atlanta will also bring to life the iHeartRadio BoomBox
Stage Sponsored by Orangetheory Fitness. And as part of the larger NFL Experience, fans
can also check out the Best Buy TechZone, the Bridgestone Experience, and specific
activations delivered by Turkish Airlines, the American Cancer Society, Bud Light, Pepsi,
Aaron’s, The Legend Group, Hyundai, Frito-Lay, and Ford. Last year in Minneapolis, final
tallies for the 10-day Super Bowl LIVE festival exceeded 1,055,000 attendees, and Super
Bowl LIII organizers anticipate breaking that number in Atlanta.


StubHub has pioneered a new experience for Super Bowl ticket buyers to virtually
experience their seat row in immersive 3D on their iPhone before buying. The StubHub
app allows potential Super Bowl goers to get an up-close look at a 3D model of Atlanta’s
Mercedes-Benz Stadium to better plan their Super Bowl experience, and purchase tickets
directly from the 3D seat view - an industry first. What’s more, fans who buy their tickets
through StubHub will enjoy exclusive access to the StubHub ATL Tailgate – an “epic
pregame for the year’s biggest game” – featuring Meet and Greets with such NFL legends as
Dan Fouts, Ryan Shazier, and Emmanuel Sanders; and pass and catch time with former NFL
quarterbacks Mark Brunell and Kordell Stewart. StubHub is also a gateway for fans to find
the best of Atlanta all weekend long, including Shaq’s Fun House and the Super Bowl Music
Festival. Secondary ticket prices have been trending down since the Super Bowl matchup
was set, according to data from SeatGeek. Data from StubHub rival Ticketmaster shows
the average price of Super Bowl tickets purchased on the secondary market is $6,477 as of
Friday, a $300 decrease since Wednesday morning. The median listing price is down 22%,
with the cheapest ticket at $3,200 as of Thursday.

    • In its eighth consecutive installment, The POWER 100 , Horrow Sports Ventures’ proprietary annual ranking of the most powerful athletes in sports, uses a complex statistical model to accurately compare performance and influence through on-field (50%) and off-field (50%) attributes. Athletes are then ranked based on POWER to find the TOP 100. Among interesting results: Serena Williams is not ranked for the first time ever. Her performance slowed after taking some time to start a family, and some controversial moments may have hurt her brand. Expect a strong bounce back once she’s back on schedule. Tom Brady (14), in the cusp of playing in yet another Super Bowl, has hit his highest ranking in recent memory, a nearly 54 place increase since last year. And the stellar play of NBA’er Giannis Antetokounmpo continued on the court and has paid dividends off the court as well, as he placed 8th. Top endorsement earners were Roger Federer (12) taking home $58 million in off court sponsorships and LeBron James (10) with $56 million. The highest place rookie from any sport is quarterback Patrick Mahomes, who finished 20th in the rankings and came within minutes of reaching the Super Bowl on Sunday.

Josh Norman's older brother Marrio, makes final Washington Valor opening day AFL roster

NBC Sports Washington

Josh Norman's older brother Marrio, makes final Washington Valor opening day AFL roster

With days to go until they open the 2019 AFL season, the Washington Valor finalized its opening day roster and Josh Norman's older brother, Marrio made the cut, the team announced Monday.

Norman came over from the Albany Empire, where he was second in the league in tackles with 68.5. He had his best game of the season last against the Valor, in which he racked up 10 solo tackles and two interceptions - one of which he returned for a touchdown.

“Marrio Norman is a proven, impact defensive back and plays a style of football that fits what we want to do on the defensive end of the ball,” Valor head coach Benji McDowell said in a statement last month. “Marrio provides an immediate upgrade to a position that saw a lot of injuries for us last season. We’re excited to have him here.”

Along with Norman, the Valor added defensive lineman Leon Mackey, who is in his third season in the AFL after spending 2014 and 2016 with the Arizona Rattlers.

Quarterback and ArenaBowl XXXI Most Valuable Player Arvell Nelson, defensive lineman James Atoe, who has appeared in 17 games over the last two seasons and offensive lineman Anthony Parker, who started all nine games last season and was named First Team All Arena in 2017 all return to the Valor this season. While wideout Dezmon Epps, defensive lineman Malik Forrester, defensive back Jadar Johnson and offensive lineman Kasimili Uitalia will see their first action in the AFL this season for the Valor.

The Valor open the 2019 season on the road against the Baltimore Brigade on April 26.


4.19.19: Minor league baseball makes big improvements to fan stadium experience


4.19.19: Minor league baseball makes big improvements to fan stadium experience

By Rick Horrow

Podcast edited by Tanner Simkins




  • Heads up! This year, Minor League Baseball fans might notice new digital screens and displays at their favorite stadiums. Together with ISM Connect, over 25 MiLB teams will be adding new smart displays to their ballparks. But beyond delivering unique stories and creative ads to fans during each game, these displays are also equipped with smart cameras to measure audience engagement. These smart cameras will help keep ads and content fresh. The cameras record anonymous interactions – how long someone watches the screen or their age range – not individual images of specific people. By measuring foot traffic and engagement, MiLB teams and ad sponsors can better understand who their fans are, what resonates with them, and how they’re experiencing each game. The result is a better, more engaging experience for fans, and a better way for teams and partners to learn how to best serve their loyal audience.
  • The Boston Marathon passes $200 million in economic impact, and welcomes seven-time NASCAR champion Jimmie Johnson to its field. This year’s Boston Marathon, held Monday April 15 and carried on NBCSports Network, will be the 123rd running of the race that winds its way 26.2 miles from the town of Hopkinton to the finish line at Copley Square. It is the world’s oldest annual marathon, starting in 1897 after the successful debut of the marathon at the first modern Olympics in 1896. The Boston Marathon is traditionally held on Patriots Day, the third Monday in April. The Boston Red Sox also have a traditional home game on Patriots Day with an 11:05 a.m. first pitch against the Orioles this year. Boston is among the six largest marathons, along with Tokyo, London, Berlin, Chicago and New York City. A special prize purse is given to runners who accumulate the most points in the majors. Here’s a bit of trivia: Just five national sporting events were held during the two World Wars, and the Boston Marathon was one. The others? The Kentucky Derby, Penn Relays, Rose Parade, and Westminster Kennel Club Dog Show.
  • La Liga, Spanish soccer’s top-flight league, has been named the eighth biggest brand domestically, according to a report by valuation and strategy consultancy Brand Finance. The report places La Liga above major Spanish brands such as the insurance provider Mapfre and telecommunications company Movistar. Using its brand strength score metric, a figure based on calculations regarding emotional connection, financial performance and sustainability, Brand Finance gave La Liga a score of 80.7 out of 100. Fashion retailer Zara topped the Brand Finance list overall, with the likes of Santander and Iberdrola also featuring inside its top ten. The new 2019 report marks the first time a sports league has appeared in Brand Finance’s top ten, highlighting the continued growth of La Liga. Brand Finance values the league body at $548 million. Based on monetary value along it occupies 50th place on the list, a considerable drop. However, taking into account the value of participating league clubs – which includes the likes of Real Madrid, Barcelona and Atletico Madrid – La Liga’s overall value jumps to $4.5 billion, which would place it sixth on that list.