Other Sports

5.19.18: Rick Horrow The Sports Professor talks with IndyCar icon Lynn St. James

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USA TODAY Sports

5.19.18: Rick Horrow The Sports Professor talks with IndyCar icon Lynn St. James

Rick Horrow The Sports Professor sits down for an exclusive interview with Lynn St James and more from the $1 trillion dollar business of sports in this week's 'Beyond The Scoreboard with Rick Horrow'

By Rick Horrow

Podcast Producer: Tanner Simkins

LISTEN TO THE FULL PODCAST HERE

1.16.18: Rick Horrow sits down with Paul Tagliabue, former NFL commissioner

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USA TODAY Sports

1.16.18: Rick Horrow sits down with Paul Tagliabue, former NFL commissioner

By Rick Horrow

Podcast editor: Tanner Simkins

Rick Horrow sits down with Paul Tagliabue, former NFL commissioner, and takes you through the biggest stories in sports business.

  • LISTEN TO THE FULL PODCAST HERE.
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    • Ahead of this weekend’s big matchups, the NFL and Intuit Inc announced that as part of their multi-year official sponsor partnership, Intuit TurboTax Live will serve as the first-ever presenting sponsor of both the AFC and NFC Championship Games. As a part of the sponsorship, TurboTax Live branding will be featured during the 2019 AFC and NFC Championship Games as well as within ancillary programming and content across league broadcast and digital media platforms. “We’re proud to have Intuit as the NFL’s first-ever presenting sponsor for both AFC and NFC Championship games,” said Renie Anderson, NFL Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Intuit has a longstanding reputation as a leader in the financial and accounting software industry that NFL fans recognize and trust this time of year.” Beyond the presenting sponsorship of both 2019 AFC and NFC Championship games, Intuit also becomes the NFL’s official sponsor for financial and accounting software, as well as tax preparation services.
    • This year’s Indianapolis 500 “will pay special tribute” to Mario Andretti and the 50th anniversary of his only Indy 500 win in 1969. According to the Allentown Morning Call, Andretti’s 50th anniversary celebration will include a “commemorative logo that will be used on the cover of the race program, on special merchandise and other places to celebrate the anniversary,” and the “coveted bronze badges that have long served as credentials that allow garage and pit lane access will feature Andretti.” Beginning May 1, the IMS Museum “will feature a special Andretti section devoted to his entire career.” Because Andretti is “still so involved in IndyCar Series racing,” he will “be around IMS almost all of May.” IndyCar CEO Mark Miles said that he "hopes to make a formal announcement” about a new series title sponsor next month; NTT Data reportedly is in talks as a potential replacement for Verizon. Andretti Autosport, home of rising IndyCar star Zach Veach, will obviously be front and center throughout the May celebration.
    • Thuuz Sports, using their custom designed algorithms to measure real time global event excitement, determined that the Philadelphia Eagles and New Orleans Saints were the most exciting teams throughout the NFL regular season. The Kansas City Chiefs’ record-setting game with the Los Angeles Rams was the most exciting regular season game of 2018. In terms of most exciting teams, the Eagles and Saints were the only teams to have eight games register as “GREAT” on the excitement scale. KC had seven Great Games make the list, while three non-playoff teams – Cleveland, Pittsburgh, and Tampa Bay – joined the Rams with six Great Games each. The measurement scores were done on a 0 to 100 scale and take into consideration game pace, team parity, play novelty, momentum shifts, social buzz, and historical context. Coming soon: Thuuz’ evaluation of this year’s thrilling NFL post season matchups, as well as Super Bowl LIII.

1.11.19: Rick Horrow talks with Hall of Fame running back Curtis Martin

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USA TODAY Sports

1.11.19: Rick Horrow talks with Hall of Fame running back Curtis Martin

By Rick Horrow

Podcast edited by Tanner Simkins

1) The NHL wraps another big Winter Classic and prepares for its All-Star Game in San

Jose later this month. NBC Sports’ presentation of the 2019 Bridgestone NHL Winter

Classic across all platforms averaged a Total Audience Delivery of nearly three million

viewers, making it the most-watched Winter Classic in four years and up 20% compared

to last year’s game, according to Nielsen and Adobe Analytics. Additionally, nominations

are officially open for the fifth year of Kraft Hockeyville USA, as hockey communities

look for an opportunity to host an NHL Pre-Season Game, receive up to $150,000 in rink

upgrades from Kraft Heinz, and $10,000 worth of hockey equipment through the NHLPA

Goals & Dreams program. And the league has unveiled its touchstone events for the

2019-2020 season, including the 2019 Tim Hortons NHL Heritage Classic October 26 in

Saskatchewan; 2020 Bridgestone NHL Winter Classic at the Cotton Bowl in Dallas, and

the 2020 Honda NHL All-Star Game in St. Louis. Meanwhile, the San Jose Sharks ready

their SAP Center for the second time, after a successful All-Star event in 1997.

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2) NTT Corp. could soon take over as IndyCar title sponsor. According to SportsBusiness

Journal, IndyCar has been in advanced talks with NTT Corp., the Japanese parent

company of NTT Data, about taking over as title sponsor. IndyCar has been searching

for a replacement for previous title sponsor Verizon for more than a year, and the

hunt is coming down to the wire as the 2019 IndyCar season begins in St. Petersburg

on March 10 and features 17 events in the circuit’s first full season with NBC Sports

Group. IndyCar CEO Mark Miles has said to expect an announcement this month.

NTT Data, a longtime sponsor of Chip Ganassi Racing’s IndyCar program, is one of the

largest IT services companies in the world with more than $16 billion in annual

revenue. Having a global tech conglomerate as a title sponsor would only benefit

IndyCar drivers like Zach Veach, who is sponsored by Group1001 and recently

launched a STEM education program with online education leader EVERFI.

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3) IMG College and Learfield finalize merger. The merger of Learfield and IMG College is

now complete, according to multiple sources. The two sports marketing giants begin the

New Year as one fully merged company, signaling a new era in collegiate marketing and

media. Learfield President and CEO Greg Brown will oversee Learfield-IMG College going

forward. The company will be based in Plano, Texas, where Learfield is headquartered.

The merger is a 50-50 deal between Learfield, which is owned by Atairos Group, and

IMG College. Combined, Learfield-IMG College owns multimedia rights to 55 of 65

schools in the Power Five conferences and more than 200 schools in all, giving one

company an unprecedented bundle of rights to sell in the college space. The closely

watched blockbuster deal originally was signed in October 2017, but a longer-than-expected 

merger review by the Department of Justice left both businesses operating

separately until now. Brown will run the merged business and sit on a board that will

have representation from Atairos and Endeavor. The merged company is believed to be

valued at more than $2 billion, and will wield an outsized influence in collegiate sports

media rights deals for many years to come

Listen to the full podcast here.