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Beyond the Scoreboard: NLL changes and social responsibility

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USA TODAY Sports

Beyond the Scoreboard: NLL changes and social responsibility

By Rick Horrow

Podcast edited by Tanner Simkins

CLICK HERE TO LISTEN TO THE FULL PODCAST

  1. SportsBusiness Journal lauds corporate social responsibility. Amidst a recent roundup of sports CSR initiatives, SportsBusiness Journal noted that the first project on which educational platform developer EverFi collaborated with a sports property was “a financial literacy program that regional bank BBVA offered for use by elementary school students in a handful of NBA markets, including Dallas, Houston, and Phoenix.” When Houston hosted the NBA All-Star Game in 2013, league sponsor BBVA arranged for Rockets star James Harden to appear at a participating school. “While it’s cool to have a BBVA banker come into the classroom, it’s even cooler if James Harden shows up,” said Jon Chapman, co-founder and president of global partnerships for EverFi, which has developed online educational modules on topics ranging from financial literacy to STEM to anti-bullying, branded for presentation by teams, leagues, and sponsors. After Houston, EverFi developed educational modules for the NHL and NHLPA around science, technology, engineering and math; for the NFL and the United Way around character development and African American history; for MLB focusing on learning loss during summer vacation; and with MLS around anti-bullying. We look forward to celebrating a Sport Business Handbook event with EverFi at their Washington, DC headquarters on October 2
  2. The National Lacrosse League announces details for the 2019-2020 season, which include divisional realignment, playoff format and schedule type after the addition of two expansion teams and new market Halifax. The league will feature 13 teams in the upcoming season after fielding 11 last year. To accommodate the addition of expansion teams, the New York Riptide, Rochester Knighthawks, and new market Halifax Thunderbirds, as well as maintaining an eye towards continued expansion, the NLL will shift to a three-division format in 2019-2020. “The league has had unprecedented expansion over the last three years. With two more teams coming in this year along with a new market in Halifax, we felt the need to reexamine conference alignments, schedule and playoff formats to prepare for future expansion. We also wanted to create exciting rivalries for the fans, the best travel scenarios for teams and players and competitive match-ups for our 13 franchises,“ said NLL Commissioner and Sport Business Handbook contributor Nick Sakiewicz. Along with unprecedented expansion, the NLL is clearly looking at unprecedented success.
  3. Cal Ripken, Jr.’s celebrity golf tournament draws in legendary athletes across major U.S. sports leagues. According to the Patriot News, the event, featuring such legends as Julius Erving, Lawrence Taylor, Ozzie Smith, and Jim McMahon, was held to benefit the Cal Ripken, Sr. Foundation. The inaugural golf outing was held in 2011, and since then, the event has raised several million dollars for the Cal Ripken, Sr. Foundation. The principal goals of the foundation are to utilize baseball- and softball-themed programs in an effort to build character and teach life lessons to underprivileged children. Founded in 2001, the Foundation has served kids in all 50 states and in other countries such as Canada and Nicaragua. With over 20 Hall of Famers across the NFL and MLB, the event has an impressive amount of star power to help draw attention to giving back to those less privileged through baseball and softball.

2.20.20 Rick Horrow sits down with former NBA All-Star Dan Majerle

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USA TODAY Sports

2.20.20 Rick Horrow sits down with former NBA All-Star Dan Majerle

Edited by Tanner Simkins

In the latest edition of Rick Horrow's Sports Business Podcast, Rick Horrow sits down with former NBA All-Star Dan Majerle and takes you through the top sports business stories of the past week.

LISTEN TO THE FULL PODCAST HERE

MLB stands beside USA Softball Women’s National Team as presenting sponsor of “Stand Beside Her” Tour. Chicks (and fellas) who dig the long ball have something else to pay attention to right now besides burgeoning activity in the Grapefruit and Cactus Leagues. USA Softball is proud to announce that Major League Baseball has stepped up to the plate as the presenting sponsor of the “Stand Beside Her” tour. As the presenting sponsor of the “Stand Beside Her” tour, MLB proudly stands alongside members of the 2020 USA Softball Women’s National Team as they embark on a nation-wide tour that will hit over 35 cities as the team prepares for the Tokyo 2020 Olympic Games with training and exhibition contests. Like baseball, softball was almost shuttered by international Olympic governance during the last decade, but global fan and player outcry and renewed investment by the pros in the amateur development of the sports helped solidify the bat swinging sports’ place in the Games. And it looks like they’re here to stay – especially after what should be a very high profile turn this summer in baseball crazy Japan.

 

SINC2020 kicks off this weekend. The 2020 Sports Industry Networking and Career (SINC) Conference will be held February 21-22 at George Washington University in Washington, D.C. Rick looks forward to leading a session on Saturday, and keynote speakers include Sarah Hirshland, CEO, United States Olympic and Paralympic Committee; Sport Business Handbook contributor Zach Leonsis, Senior VP Strategic Initiatives for Monumental Sports & Entertainment and GM, Monumental Sports Network; Max Siegel, CEO USA Track & Field; and JoAnn Scott, NCAA's Managing Director for Division I Men's Basketball Championships. More than 100 sports business professionals from teams, leagues, agencies, collegiate athletics, sports media, esports, corporate sponsors, and sporting goods manufacturers participate and share trends, best practices, and advice for young professionals and those

 

The Inaugural class at LeBron James' high school will receive free tuition to Kent State. According to CNN, all 193 students, who are currently high school juniors, will have their college tuition covered. The kids attend James' I Promise School located in his hometown of Akron, Ohio. When they were visiting the Kent State campus, they were told of the donation and erupted in cheers while many of their parents, watching from a live feed in a separate room, burst into tears. The included donation from James comprises free tuition for four years as well as one year of a free room and meal plan. If admitted to Kent State, students need to remain in good academic standing, take part in a required number of community service or volunteer hours, and complete a minimum number of credit hours per year in order to remain eligible. James’ legacy has long been cemented on the court – now he’s solidifying his philanthropic efforts and post-basketball identity even before leaving the league.

Denny Hamlin wins another Daytona 500 for Joe Gibbs; Ryan Newman hospitalized

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Denny Hamlin wins another Daytona 500 for Joe Gibbs; Ryan Newman hospitalized

DAYTONA BEACH, Fla. -- Ryan Newman flipped across the finish line, his Ford planted upside down and on fire, a grim reminder of a sport steeped in danger that has stretched nearly two decades without a fatality.

At the finish line, Denny Hamlin made history with a second straight Daytona 500 victory in an overtime photo finish over Ryan Blaney, a celebration that quickly became muted as drivers awaited an update on Newman's condition.

"I think we take for granted sometimes how safe the cars are," Hamlin said. "But number one, we are praying for Ryan."

Roughly two hours after the crash, NASCAR read a statement from Roush Fenway Racing that said Newman is in "serious condition, but doctors have indicated his injuries are not life-threatening."

During the long wait for an update, President Donald Trump took to Twitter to express his concern. Trump a day earlier attended the race as the grand marshal, gave the command for drivers to start their engines and made a ceremonial pace lap around Daytona International Speedway before rain washed out the race.

"Praying for Ryan Newman, a great and brave @NASCAR driver! #PrayingForRyan," Trump tweeted. Newman was one of several NASCAR drivers who attended a 2016 rally for Trump in Georgia when he was a presidential candidate.

Mark Rushbrook, global director of Ford Performance Motorsports, acknowledged the excruciating delay for information on Newman.

"To hear some positive news tonight is a relief," Rushbrook said. "He is so respected for being a great competitor by everyone in the sport."

NASCAR scrapped the traditional victory lane party for Hamlin's third Daytona 500 victory, rocked by Newman's accident 19 years after Dale Earnhardt was killed on the last lap of the 2001 Daytona 500. Earnhardt was the last driver killed in a NASCAR Cup Series race.

Newman had surged into the lead on the final lap when Blaney's bumper caught the back of his Ford and sent Newman hard right into the wall. His car flipped, rolled, was hit on the driver's side by another car, and finally skidded across the finish line in flames (VIDEO - watch with caution).

It took several minutes for his car to be rolled back onto its wheels. Medical personnel used solid black barriers to block the view as the 2008 Daytona 500 winner was placed in a waiting ambulance and taken to a hospital. The damage to his Mustang was extensive -- it appeared the entire roll cage designed to protect his head had caved -- and officials would not allow his team near the accident site.

Drivers were stricken with concern, including a rattled Corey LaJoie, the driver who hit Newman's car as it was flipping.

"Dang I hope Newman is ok," he posted on Twitter. "That is worst case scenerio and I had nowhere to go but (into) smoke."

Hamlin is the first driver since Sterling Marlin in 1995 to win consecutive Daytona 500's, but his celebration in victory lane was subdued.

Hamlin said he was unaware of Newman's situation when he initially began his celebration. It wasn't until Fox Sports told him it would not interview him on the frontstretch after his burnouts that Hamlin learned the accident was bad.

"It's a weird balance of excitement and happiness for yourself, but someone's health and their family is bigger than any win in any sport," he said. "We are just hoping for the best."

Team owner Joe Gibbs apologized after the race for the winning team celebration.

"We didn't know until victory lane," Gibbs said. "I know that for a lot of us, participating in sports and being in things where there are some risks, in a way, that's what they get excited about. Racing, we know what can happen, we just dream it doesn't happen. We are all just praying now for the outcome on this."

Runner-up Blaney said the way the final lap shook out, with Newman surging ahead of Hamlin, that Blaney got a push from Hamlin that locked him in behind Newman in a move of brand alliance for Ford.

"We pushed Newman there to the lead and then we got a push from the 11 ... I was committed to just pushing him to the win and having a Ford win it and got the bumpers hooked up wrong," he said.

Hamlin had eight Ford drivers lined up behind him as the leader on the second overtime shootout without a single fellow Toyota driver in the vicinity to help him. It allowed Newman to get past him for the lead, but the bumping in the pack led to Newman's hard turn into the wall, followed by multiple rolls and a long skid across the finish line.

Hamlin's win last year was a 1-2-3 sweep for Joe Gibbs Racing and kicked off a yearlong company celebration in which Gibbs drivers won a record 19 races and the Cup championship. Now his third Daytona 500 win puts him alongside six Hall of Fame drivers as winners of three or more Daytona 500s. He tied Dale Jarrett -- who gave JGR its first Daytona 500 win in 1993 -- Jeff Gordon and Bobby Allison. Hamlin trails Cale Yarborough's four wins and the record seven by Richard Petty.

This victory came after just the second rain postponement in 62 years, a visit from Trump, a pair of red flag stoppages and two overtimes. The 0.014 margin of victory was the second closest in race history, and Hamlin's win over Martin Truex Jr. in 2016 was the closest finish in race history.

That margin of victory was 0.01 seconds. The win in "The Great American Race" is the third for Toyota, all won by Hamlin. Gibbs has four Daytona 500 victories as an owner.

"I just feel like I'm a student to the game. I never stop learning and trying to figure out where I need to put myself at the right time," Hamlin said. "It doesn't always work. We've defied odds here in the last eight years or so in the Daytona 500, but just trust my instincts, and so far they've been good for me."

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