By Rick Horrow
Podcast edited by Tanner Simkins
- SportsBusiness Journal lauds corporate social responsibility. Amidst a recent roundup of sports CSR initiatives, SportsBusiness Journal noted that the first project on which educational platform developer EverFi collaborated with a sports property was “a financial literacy program that regional bank BBVA offered for use by elementary school students in a handful of NBA markets, including Dallas, Houston, and Phoenix.” When Houston hosted the NBA All-Star Game in 2013, league sponsor BBVA arranged for Rockets star James Harden to appear at a participating school. “While it’s cool to have a BBVA banker come into the classroom, it’s even cooler if James Harden shows up,” said Jon Chapman, co-founder and president of global partnerships for EverFi, which has developed online educational modules on topics ranging from financial literacy to STEM to anti-bullying, branded for presentation by teams, leagues, and sponsors. After Houston, EverFi developed educational modules for the NHL and NHLPA around science, technology, engineering and math; for the NFL and the United Way around character development and African American history; for MLB focusing on learning loss during summer vacation; and with MLS around anti-bullying. We look forward to celebrating a Sport Business Handbook event with EverFi at their Washington, DC headquarters on October 2
- The National Lacrosse League announces details for the 2019-2020 season, which include divisional realignment, playoff format and schedule type after the addition of two expansion teams and new market Halifax. The league will feature 13 teams in the upcoming season after fielding 11 last year. To accommodate the addition of expansion teams, the New York Riptide, Rochester Knighthawks, and new market Halifax Thunderbirds, as well as maintaining an eye towards continued expansion, the NLL will shift to a three-division format in 2019-2020. “The league has had unprecedented expansion over the last three years. With two more teams coming in this year along with a new market in Halifax, we felt the need to reexamine conference alignments, schedule and playoff formats to prepare for future expansion. We also wanted to create exciting rivalries for the fans, the best travel scenarios for teams and players and competitive match-ups for our 13 franchises,“ said NLL Commissioner and Sport Business Handbook contributor Nick Sakiewicz. Along with unprecedented expansion, the NLL is clearly looking at unprecedented success.
- Cal Ripken, Jr.’s celebrity golf tournament draws in legendary athletes across major U.S. sports leagues. According to the Patriot News, the event, featuring such legends as Julius Erving, Lawrence Taylor, Ozzie Smith, and Jim McMahon, was held to benefit the Cal Ripken, Sr. Foundation. The inaugural golf outing was held in 2011, and since then, the event has raised several million dollars for the Cal Ripken, Sr. Foundation. The principal goals of the foundation are to utilize baseball- and softball-themed programs in an effort to build character and teach life lessons to underprivileged children. Founded in 2001, the Foundation has served kids in all 50 states and in other countries such as Canada and Nicaragua. With over 20 Hall of Famers across the NFL and MLB, the event has an impressive amount of star power to help draw attention to giving back to those less privileged through baseball and softball.