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'Beyond the Scoreboard': Super Bowl halftime performers announced, plus NHl social media development

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USA TODAY Sports

'Beyond the Scoreboard': Super Bowl halftime performers announced, plus NHl social media development

By Rick Horrow

Podcast edited by Tanner Simkins

CLICK HERE TO LISTEN TO THE FULL PODCAST

  • EverFi “Runs the Right Plays.” Premiering earlier this year, The Sport Business Handbook recognizes the last 50 years as the formative period for the modern era of sport. Likewise, online education leader EverFi is celebrating over a decade of harnessing technology to equip communities with the skills they need for success. To celebrate the good work in our communities contributors continue to do, EverFi presents "Running the Right Plays: Doing Good Through Sport” on October 2 in Washington, DC. This symposium will present a rare opportunity to hear directly from key contributors in sport, business, and philanthropy and gain exclusive access to their personal insights. Panelists joining Rick Horrow for the evening include Lisa Bowman, Chief Marketing Officer, United Way Worldwide;  Jon Chapman, Co-Founder & President, EverFi; Phil de Picciotto, Founder & President, Octagon; Damon Phillips, General Manager, NBC Sports Washington; Nick Sakiewicz, National Lacrosse League Commissioner; and former NFL Commissioner Paul Tagliabue. We will also present the top five Washington, DC community impact milestones in and around sports.
  • Pepsi, the NFL, and Roc Nation announced that Jennifer Lopez and Shakira will perform during the Pepsi Super Bowl LIV Halftime Show. “Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” said Lopez. “And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina.  The Pepsi Super Bowl LIV Halftime Show telecast on FOX taking place at the Miami Dolphins’ Hard Rock Stadium on February 2, 2020 will be produced by NFL Network. Roc Nation will serve as producers and strategic entertainment advisors of the live performance. According to Variety, although Lopez is originally from the Bronx and Shakira from Colombia, Miami is "widely recognized as the global capital of the Latin music business.” The booking also “bears the fingerprints of Jay-Z,” as it comes on the heels of the NFL-Roc Nation partnership announced last month that “encompasses entertainment – including the Super Bowl halftime show." 
  • The NHL looks to boost players’ social media presence through a deal with Opendorse. According to NHL.com, the NHL and participating clubs will use Opendorse to help players publish their highlights, in-game images, and other media to their personal social channels with the tap of a button. Rather than simply handing players a library of assets to wade through, the NHL and its clubs can now send individual players specific photos, videos, or GIFs, streamlining the process to effectively engage their social media audiences. Almost all of the work is done by Opendorse, all the athletes have to do is add or edit their own messaging, then approve the post to publish with a single tap. Opendorse then automatically publishes the post to the appropriate channel at the scheduled date and time. As NHL players already significantly outpace fellow professional athletes in terms of engagement rate in 2019, this added addition of Opendorse will boost the NHL’s social media game to a higher frequency to build a larger brand for hockey overall.

In the Loop: Shaq issues TikTok challenge, Nate Schmidt gives his best Bryce Harper impression

In the Loop: Shaq issues TikTok challenge, Nate Schmidt gives his best Bryce Harper impression

NBC Sports Washington is keeping you In the Loop with the top viral moments going on in the sports world this Sunday.  

First up, TikTok has been the most popular thing keeping people busy during their time at home and Shaquille O’Neal got in on the action. O’Neal and his two sons, Shareef and Shaqir, had some fun on TikTok challenging LeBron James, Dwyane Wade and others to TikTok dances.  

 

Next up, we’re all trying to stay fit during this time at home using whatever we have as weights. Now the average person is probably using soup cans if that’s all they have lying around the house, but five-time Pro Bowler and two-time Super Bowl champ James Harrison took it next level by using his replica Lombardi trophies as weights. This is amazing! 

 

Finally, Vegas Golden Knights defenseman Nate Schmidt, a fan favorite from his days with the Capitals, decided to take batting practice in honor of what would have been Opening Day for the MLB. He decided to channel his inner Bryce Harper, a Vegas native himself. What do think of the swing?  

 

In the Loop: Peyton Manning crashes an online class, the Tebows get three new puppies

In the Loop: Peyton Manning crashes an online class, the Tebows get three new puppies

First up, most college classes have been converted to online group lectures and this University of Tennessee communications class had an extra student jump on their call. Proud Volunteer alum Peyton Manning shared some words of encouragement! The students were stunned and one girl even threw her professor under the bus for not warning them to put on makeup and look more presentable for this class.  

Next up, Tim Tebow and his wife Demi welcome not just one, not two, but three puppies to their family. Meet the Tebow Pack! I would love to be a fly on the wall in that household with all those puppies.  

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Happy family. Meet @thetebowpack

A post shared by Tim Tebow (@timtebow) on

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...But Paris needed a brother. Meet Kobe!

A post shared by Tim Tebow (@timtebow) on

 

Finally, the sports world fell in love with the Still family years ago when former NFL defensive end Devon Still shared the story of his precious daughter, Leah, battling cancer. Leah is now five years cancer-free and celebrated with a steakhouse dinner at home. That spread looks delicious and she deserves every bit of that. Leah is an inspiration and the true definition of strength!