By Rick Horrow
Podcast edited by Tanner Simkins
- EverFi “Runs the Right Plays.” Premiering earlier this year, The Sport Business Handbook recognizes the last 50 years as the formative period for the modern era of sport. Likewise, online education leader EverFi is celebrating over a decade of harnessing technology to equip communities with the skills they need for success. To celebrate the good work in our communities contributors continue to do, EverFi presents "Running the Right Plays: Doing Good Through Sport” on October 2 in Washington, DC. This symposium will present a rare opportunity to hear directly from key contributors in sport, business, and philanthropy and gain exclusive access to their personal insights. Panelists joining Rick Horrow for the evening include Lisa Bowman, Chief Marketing Officer, United Way Worldwide; Jon Chapman, Co-Founder & President, EverFi; Phil de Picciotto, Founder & President, Octagon; Damon Phillips, General Manager, NBC Sports Washington; Nick Sakiewicz, National Lacrosse League Commissioner; and former NFL Commissioner Paul Tagliabue. We will also present the top five Washington, DC community impact milestones in and around sports.
- Pepsi, the NFL, and Roc Nation announced that Jennifer Lopez and Shakira will perform during the Pepsi Super Bowl LIV Halftime Show. “Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” said Lopez. “And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina. The Pepsi Super Bowl LIV Halftime Show telecast on FOX taking place at the Miami Dolphins’ Hard Rock Stadium on February 2, 2020 will be produced by NFL Network. Roc Nation will serve as producers and strategic entertainment advisors of the live performance. According to Variety, although Lopez is originally from the Bronx and Shakira from Colombia, Miami is "widely recognized as the global capital of the Latin music business.” The booking also “bears the fingerprints of Jay-Z,” as it comes on the heels of the NFL-Roc Nation partnership announced last month that “encompasses entertainment – including the Super Bowl halftime show."
- The NHL looks to boost players’ social media presence through a deal with Opendorse. According to NHL.com, the NHL and participating clubs will use Opendorse to help players publish their highlights, in-game images, and other media to their personal social channels with the tap of a button. Rather than simply handing players a library of assets to wade through, the NHL and its clubs can now send individual players specific photos, videos, or GIFs, streamlining the process to effectively engage their social media audiences. Almost all of the work is done by Opendorse, all the athletes have to do is add or edit their own messaging, then approve the post to publish with a single tap. Opendorse then automatically publishes the post to the appropriate channel at the scheduled date and time. As NHL players already significantly outpace fellow professional athletes in terms of engagement rate in 2019, this added addition of Opendorse will boost the NHL’s social media game to a higher frequency to build a larger brand for hockey overall.