The beauty of the idea comes from its simplicity.
If the Redskins must change their name, and overwhelmingly it seems they must, then don’t go about trying to replace something that to many is irreplaceable.
Instead, do less.
What does that mean? Instead of the Washington Redskins just become the Washington Football Club.
The team already wears and sells apparel branded simply as Washington Football. Much of that could still be sold and worn, which would help part of the massive turnover required to erase the Redskins name.
Nike omitted the Redskins name from their ‘Salute to Service’ hoodies. The hoodies are released for every team every year as part of the NFL’s charitable campaign for military veterans. The Redskins version of the hoodie is the only one to not feature the team’s name. pic.twitter.com/XYgwZLlt2U— SkinsTerritory (@SkinsTerritory) November 23, 2019
Any new team name will alienate large groups of fans. Warriors. Redtails. Hogs. Whatever that name may be, somebody won’t like it.
Washington Football Club, however, presents nothing to not like. It’s just what the organization is called.
Many of the world’s best soccer clubs employ the Football Club moniker. Liverpool FC might be the most famous in the world, and the lack of an established nickname hasn’t hurt their ability to win or make money.
Washington FC. It would be different, but that’s not a bad thing.
And maybe it just buys the club time.
The Redskins are supposed to play a game in about nine weeks. It will take a monumental effort to rebrand a $3.5 billion organization in that short amount of time.
Maybe the team plays 2020 as Washington FC and gets breathing room to figure out the best course of action for 2021 and beyond without rushing into anything.
In life and business it’s good to have options, and for the Washington football team, Washington Football Club presents flexibility in its simplicity.
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