As it stands now, the Washington Redskins are one of the most valuable sports franchises in the world. According to Forbes, the team is worth a whopping $3.4 billion -- the 14th most-valuable franchise in all of sports, and the fifth most valuable team in the NFL.
With the team currently conducting an internal review of the moniker, it's worth wondering if a new name would hurt the value of the team. According to Randy Vataha -- the president of Game Plan LLC., which helps the service of helping people buy and sell sports franchises -- it shouldn't.
"I don't think it will really hurt the team's value ultimately," Vataha said to NBC Sports Washington's JP Finlay.
Vataha explained that each franchise's actual name has little to do with its value.
"We're big believers and have a lot of data that indicates that yes, branding is important, yes, names are important in a lot of ways, but what's really important is the size and the demographics of the market," Vataha said.
The analyst gave the example of New York sports franchises, such as the Knicks and Rangers, and how they are consistently two of the most valuable teams in all of sports. Why? Because they play in New York City.
"The New York teams are all the top teams in every league," Vataha said. "The NFL is a little different because of how they share revenue, but the New York teams are always at the top, not because of the names of the teams. It's because of the marketplace.
"You'll have a lot of people, you'll have a lot of social media, you'll have a lot of political commentary back and forth," Vataha continued. "But at the end of the day, the core value is decided by the size of the market and the demographics of the market."
This past week, a report surfaced from the Washington Post that the Redskins three minority owners were looking to sell their stake in the team, citing that they were "not happy being a partner" with Redskins majority owner Dan Snyder. The three minority owners -- Fred Smith, Dwight Schar and Robert Rothman -- make up approximately 40 percent of the team's ownership group.
Vataha said he understands both sides of the argument surrounding the team. Additionally, he said that the safest financial decision for the team would be to keep the name, despite all the public backlash they've received over the past couple of weeks.
However, immediately after, Vataha emphasized once more that he doesn't envision the name change truly making a big difference value-wise.
"I understand the arguments on both sides pretty well," Vataha said. "But I think from the financial standpoint, the safest thing is never change it. But, on the other hand, I don't think it'll be a big hit to value any way at all."
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