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A branding expert lays out how Washington's football team can nail its next logo

A branding expert lays out how Washington's football team can nail its next logo

Somewhat lost in all the drama regarding Washington's name — is it going to be Warriors? Does Red Wolves really have a chance? Or is there a surprise coming? — is the fact that the franchise will be rolling out a new logo as well.

Landing on a name that fans can get behind is clearly crucial, but nailing the logo is also paramount. While the former will go on scoreboards and league standings, the latter will be stitched and plastered onto every piece of clothing and advertisement when the organization ultimately begins its next era.

So, to provide insight on what the team is thinking about when it comes to the design approach and how they can overall deliver in this area, NBC Sports Washington reached out to branding expert Jeff Abelson. Abelson most notably created Colin Kaepernick's personal "CK7" logo, has collaborated with other players like quarterback Nate Sudfeld and possesses plenty of knowledge on all aspects of the field.

Here are some of the things Abelson believes are especially key for a project like this. 

"Simplexity"

That's a word Abelson likes to use, and he defines it as "something that's very complex in how it's built but it appears very simple at the end of the day."

"I think that's what makes a very good logo," he said.

Abelson, like you and almost everyone else, is taken aback by the schedule that the team is working on, noting that a process like this is typically "meticulous." But as long as they aim for a look that's "simplex," they can still pull it off.

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Versatility

Ron Rivera loves versatile players. Abelson can relate: He loves himself some versatile logos. 

"It needs to work on different-colored backgrounds, it needs to work on vertical and horiztonal formats, it needs to work really big on a billboard and small on the corner of a ticket," he said. 

Even though Washington's timeframe is tight, Abelson explained how they need to be mocking up potential choices on jerseys and on helmets, in addition to the items above.

This is something that's going to show up everywhere after all, so those leading the way must ensure their final version works in every imaginable format.

A tie-in to the area

During the interview, Abelson was presented with the following post featuring fan-generated Red Wolves logos that have circulated on social media lately and asked for his take on them:

One stood out above the rest.

"My immediate attention is drawn to the upper left section."

The reason he preferred No. 1 is because of the inclusion of the Capitol as well as the three stars, which is a nod to D.C.'s flag. To him, some sort of "connection" to the team's home is vital — and it becomes even more desirable if the eventual name doesn't check off that box on its own.

Energy

That may sound like a vague buzzword, but to Abelson, it's far more than that. In fact, it may be the most important factor of all.

Two recent rebrands that he was particularly fond of, and exemplified this concept, belonged to the Seahawks and Oregon. Those two were once "stale," but Nike took over and turned them into something "flashy."

And that, at least in Abelson's mind, can have a legit impact on performance.

"Since then, look at results on the field," he said. "Now they're perennial championship contenders every year and I don't think that's a coincidence. Players want to wear those uniforms and play for that team. Fans are proud of those logos... That's a winning combination."

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Current Jets and former Washington WR Josh Doctson opts out of 2020 NFL season

Current Jets and former Washington WR Josh Doctson opts out of 2020 NFL season

Current New York Jets and former Washington Football Team wide receiver Josh Doctson has opted out of the 2020 NFL season amid concerns about the coronavirus pandemic, the team announced on Thursday.

Doctson was one of 67 players around the league including Washington's Caleb Brantley and Josh Harvey-Clemons, as many have decided to sit out the season in order to lower their risk of contracting the virus. 

Doctson was placed in the " unspecified'" grouping for the opt out, while "voluntary'" and "higher risk" were the other two options. Players had until Thursday at 4 p.m. to make the decision.

The pass catcher was Washington's first round selection in the 2016 NFL Draft, but he never quite lived up to expectations. Injuries, drops and an inability to ever get comfortable in the offense led to Doctson only compelling 1,110 receiving yards and eight touchdowns in three seasons in Washington.

Just before the start of the 2019 regular season, Doctson was released by Washington and later signed with the Minnesota Vikings. He appeared in just one game and had no receptions. He signed with the Jets in February.

Now, the wide receiver will wait until 2021 to see if he can change the fortune of his NFL career. 

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Adrian Peterson willing to play 'three to four more' seasons to break Emmitt Smith's rushing record

Adrian Peterson willing to play 'three to four more' seasons to break Emmitt Smith's rushing record

As Washington running back Adrian Peterson enters his 14th NFL season, he sits just 4,139 yards away from Emmitt Smith's all-time rushing yards mark of 18,355.

For Peterson, who has put together one of the best careers at the position ever and currently ranks fifth on the list, surpassing Smith has been something he's chased since he first stepped foot in the league in 2007.

‘Obviously that’s one of my goals that I set for myself when I entered into the NFL was to be able to pass the GOAT," Peterson said on NFL Network's Good Morning Football.

Now just over 4,000 yards away, the goal is in Peterson's sights. But the 35-year old veteran is not only trying to catch Smith, but outlast "Father Time" as well. Though the 2012 MVP has shown no signs of slowing down over the past two seasons in Washington, the yardage total he needs equals about four more grueling seasons of football that would push him near the age of 40.

As challenging as that may be, Peterson expects to get there. He's already explained that he wants to play four more seasons, and though his body will call the shots, he's feeling healthy and fresh entering the 2020 campaign. 

“My body is feeling good. I look forward to playing a couple more years, three to four more years, who knows," Peterson said. "Depends on how my body is feeling, because it talks to me.”

He also didn't realize that he was only 4,139 yards from the record. To him, that makes the task even more plausible.

“I didn’t know it was that close. 4,000, that sounds a lot better than 6,000 or 5,000," Peterson said. "We’ll see what happens, I’ll put my best foot forward to reach it I promise you that.”

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While passing Smith is surely something Peterson will take note of as he continues to suit up each Sunday, his desire to continue playing the sport doesn't come from personal achievements.

Throughout his illustrious career, he's consistently collected personal accolades that demonstrate just how successful he's been. But, one thing that has eluded Peterson is team achievements. In 13 seasons, he's still yet to reach a Super Bowl. As he continues to show age is just a number, it's the ring that he really wants. Smith's rushing record would just be the icing on the cake.

“That’s not really my ultimate goal, it’s one of my top goals," Peterson said. "Win a championship is the one that I’m chasing the most.”

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