The folks at Vine should send Kirk Cousins a check.
Last season, he exclaimed his famous 'You Like That?!' The Vine went viral, and became a Redskins marketing slogan as the team marched to the NFC East title and a playoff berth.
Last week, Cousins sang 'ooooowwwweee' and the Vine again went viral, putting the Washington passer back in the six-second clip rotation.
Sunday night, after a 42-24 win over the Packers and a monster stat line that included 375 yards and three touchdowns, Cousins made it virtually rain.
Watching the clip, six seconds captures everything. By this point, Redskins fans are well versed in the contract situation surrounding Cousins and GM Scot McCloughan. As good as the quarterback played in 2015 - and he was very good, breaking numerous team passing records - the franchise could not get a long-term deal done with their passer, and Cousins is playing the 2016 season on a one-year, $20 million franchise tag.
While that is great money, a top-tier starting quarterback is worth much more. And that's what makes 'How do you like me know' so interesting.
The spirit behind 'You like that' was wholly different from 'How do you like me know.' Last season, Cousins was proving to the NFL that he belonged as a starting quarterback, but he was also proving it to himself.
This season? Cousins knows he belongs, and knows he is going to be paid handsomely for it, whether that money comes from Washington or not.
This past offseason, Cousins was eager to sign the franchise tender and work to negotiate with the 'Skins. When a long-term deal couldn't be reached, and the Skins offered money well short of market rate, Cousins bet on himself.
That bet looks to be paying off, big time. In 10 games, Cousins has more than 3,000 passing yards to go with 17 TDs against seven INTs. Cousins shredded the Packers, showcasing his accuracy and ability to go deep. He also spread the ball out and continued to run the offense in an efficient and crisp manor.
In other words, he played like a nine-figure QB, and in a few months, he will be paid like one.
If 'You like that' served as Cousins' announcement to the football world that he could compete on the highest levels, 'How do you like me know' announced to the Redskins organization, and others, that Cousins can win games on the biggest stages.
"I'm just always trying to prove myself and I'm always being evaluated and I will always be trying to improve myself as long as I'm playing this game," Cousins said following the game.
A normally mild-mannered guy, Cousins' outburst late Sunday night was no accident. He knows the pressure he faces, and how hard it is to succeed in the NFL.
And he's right - there is constant evaluation of his play. Throw by throw, game by game, his every move is being disected.
How's he doing? Good enough to rub his GM's head and yell 'How do you like me know?'
In other words, pretty damn good.