The NFL has taken a big public relations hit this year with their archaic approach to individual expression from their players.
The league office doles out fines on a weekly basis for illegal celebrations and game apparel violations.
Vernon Davis was docked over $12,000 for celebrating a Week 8 touchdown against the Eagles by shooting the football as if it were a basketball. Wide Receiver DeSean Jackson was fined over $6,000 for wearing cleats with images of caution tape during the team's Week 4 win over the Browns.
But with Week 13 approaching, more than 500 players will take part in "My Cause, My Cleats" campaign, in which players promote and raise money for the charity or cause of their choice through wearing cleats with the charity's design on it.
When the Redskins take the field against the Cardinals on Sunday, two of the team's most high-profile players will be donning cleats in honor of two worthy causes.
Wide receiver Pierre Garcon, who spent some time earlier this season providing hurricane relief to his native country of Haiti, unveiled his special cleats, which honors the "Pierre Garcon helping Hands Foundation."
Quarterback Kirk Cousins is also participating in the campaign and is supporting IJM, the Washington, D.C. based organization that works toward ending worldwide violence and oppression. Cousins donated the sales of his "You Like That" T-shirts to IJM last season and remains a active supporter of the charity.
Player expression is a good thing, and while the NFL still struggles to understand why it is important, this is a step in the right direction, even if the campaign directly benefits the league's image.