When the opening kickoff in the Redskins and Ravens' respective season openers is sent sky high, fans in both Washington and Baltimore will be watching very closely, excited for the start of a new NFL schedule to begin.
And if either kick returner for the Burgundy and Gold or Purple and Black is able to take that kick back for a touchdown, supporters in the stands and at home will surely lose their minds.
David Biddison, however, will lose more than his mind -- he'll lose some money. Well, lots if it, actually.
Because Biddison is the GM of Marlo furniture -- which has been selling furniture to the D.C. area since 1955 -- and he has pledged to provide full refunds to every customer who buys goods from one of Marlo's five locations from August 17-23 IF either the Redskins or Ravens return their opening kickoff for a touchdown.
So one would think that Biddison -- who is from Baltimore and a Ravens fan himself -- would be hoping that his team takes a knee in the end zone for a touchback, or rips off a nice return as long as it doesn't end up going for six, right?
Wrong. Believe it or not, he's actually pulling for one of the two franchises to score a touchdown.
"I want 'em to run it back," Biddison told CSN. "It'll be a fun afternoon. It'll give a little adrenaline rush to everybody who bought furniture."
In fact, he's already dreamt up the ideal situation for his customers, which he outlined on the phone.
"What would be really neat is if you buy your furniture, and have it delivered before September 13 (Week 1 of the 2015 season), you'll be sitting on the furniture watching the game, and it could all of the sudden become free."
This isn't the first risky promotion that Marlo has decided to run in 2015. Before the start of baseball season, they created a similar deal, where customers who purchased products from any Marlo store (they're located in Alexandria, Forestville, Laurel, Rockville and Fredericksburg) during a certain week in March will be refunded if the Nationals and Orioles meet in the World Series.
Yet another reason to root against the Mets and Yankees -- as if you needed one.
At first glance, it looks like John Harbaugh's bunch is more likely to make Marlo customers a lot of money than Jay Gruden's outfit is: The Ravens have four return touchdowns in the last three seasons, while the Redskins haven't accomplished the feat since 2010 (side note: The deal is tied to the kickoff that stems from the coin toss. For example, if the 'Skins elect to receive the opening kickoff, that's the one to watch. But if they defer, the one that matters is the second half's opening kick). Either way, it provides a little more incentive for each fan base to keep an eye on the other local franchise's game.
Biddison likes doing these types of promotions because it makes the atmosphere around his stores more fun, he said. The third-year GM did admit, though, that Marlo has taken out a hefty sum of insurance to protect themselves in case a touchdown is scored, because this promotion, while like the other ones you've probably heard about, is a bit more extreme.
"We're not putting a limit on how much you can buy," he said. "You can buy one dollar or a million dollars of furniture, and your ticket will be refunded if it plays out."
You hear that Redskins and Ravens fans? If you're looking to get a few extra chairs for your dining room, pick up a new mattress, or splurge on a sweet couch before the NFL starts back up, head to Marlo starting Monday. Who knows, if your team's kickoff returner gets a couple of good blocks and finds room down the sideline, you may just end up getting all the money you spent on your spree back from the store.
And don't worry about Biddison, or his pockets. Contrary to what you'd expect, he'll be just as happy as you are.