John Wall's career year on the court is starting to pay dividends off it. Wall announced on Instagram last week that he has signed on as a brand ambassador for New Era caps.
New Era's partnership with the NBA includes a number of high-profile players. Along with Wall, New Era added Draymond Green and D'Angelo Russell as brand ambassadors in May.
Paul George has been with the hat company for several seasons and has his own line of designs.
Wall's partnership with New Era comes on the heels of a career-best season with the Wizards, which lasted into the second round of the NBA Playoffs.
The four-time All-Star averaged a double-double with 23.1 points and 10.7 assists per game. He added 2.01 steals per game on top of that, good for second-most in the NBA behind New Era compatriot Green.
MORE WIZARDS: Wizards' NBA Draft prospects
In early May, Fox Sports Radio host Colin Cowherd pointed to a lack of endorsement deals as part of his argument that Wall lacks "starpower."
The rant was ill-timed given that Wall's season was bound to draw attention from companies looking to attach themselves to stars.
An All-NBA Third Team selection (ahead of guys like Kyrie Irving, who has many more endorsements) and this partnership with New Era all came less than a month after Cowherd's criticism.
The point guard has gone two seasons without a shoe deal after his contract with Adidas, which produced his JWall signature shoe, expired in the fall of 2015. The two sides couldn't agree to an extension.
Now with Wall more famous and celebrated than ever before, it seems unlikely he'll remain a sneaker free agent too much longer.